One of the big “new” things at the 2012 World Dairy Expo in Madison, Wisconsin this week is New Holland Agriculture which has made a major multi-year commitment to support the event.
New Holland has sponsored a 26,000 square foot Trade Center tent outside the Exhibit Hall to provide room for additional exhibitors and also has a selection of equipment on the lot outside the tent. “As you know, New Holland is a leader in hay and forage and we felt that this is a show we needed to be at,” said Abe Hughes, New Holland North America VP. “Over the years we’ve sold more than 700,000 small square balers, 200,000 round balers and at any one time we’ve got a million bales of hay on New Holland equipment being made every single month.” Hughes says if the New Holland hay and forage equipment sold in the United States were lined up in a row, it would stretch from Bangor, Maine to Salinas, California!
New Holland has some new equipment on display at World Dairy Expo, including the FR Self-Propelled Forage Harvesters and a new large square baler for professional hay makers. To help producers who are struggling financially, Hughes says they have special offers going on right now, like the New Holland Value Bonanza and the “friends and family” $500 coupons.
Watch an interview with Abe Hughes at the dairy expo below.