Monsanto Invites Farmers to Follow a Field

Cindy ZimmermanAudio, BASF, Farmers, Monsanto, Soybeans, Weed control

Monsanto is encouraging farmers to “Follow-A-Field” in order to learn more about the next innovation in soybean and cotton weed control.

extend-follow-fieldThe Follow-A-Field initiative from Monsanto is an interactive experience featured on XtendFollowAField.com that follows three farmers as they take their Roundup Ready 2 Xtend™ soybean fields from burndown through harvest as part of the Monsanto Ground Breakers® Field Trials Under Permit program. The initiative will include testimonials, videos and photos captured from the three growing sites in Missouri, Illinois and Minnesota.

Michelle Vigna, Monsanto Roundup Ready Xtend launch manager, says the goal of the program is to prepare farmers, retailers and applicators to effectively use Roundup Ready 2 Xtend soybeans with a diversified weed management plan such as Roundup Ready PLUS® Weed Management Solutions. “By bringing dicamba tolerance as an option within soybeans, it’s a totally new mode of action for helping manage tough-to-control and resistant weeds,” she said.

Monsanto has been working with BASF on the development of the herbicide to use with the dicamba-tolerant soybeans. BASF has already applied for registration of Engenia™ herbicide in anticipation of regulatory approval. Pending regulatory approval, Vigna says they hope to introduce Roundup Ready 2 Xtend™ soybeans in time for the 2015 growing season. [wpaudio url=”http://zimmcomm.biz/monsanto/monsanto-vigna.mp3″ text=”Interview with Monsanto’s Michelle Vigna”]