Precision Pays

Hello from the 2010 Farm Progress Show taking place in Boone, IA. There’s a lot of precision on display and in coming days we’ll feature stories as we find them.

I’m on location with one of our editors, Joanna Schroeder. Between us we’ll be conducting interviews to share with you. We also have a photo album started so feel free to enjoy: Farm Progress Photo Album. This one is from this morning as I arrived prior to the start of the show. Yes, those clouds meant rain and we got some. But as of this posting we’re in the clear.

Precision Pays coverage of the Farm Progress Show is sponsored by: .

I don’t know how many of our Precision Pays readers are aware of AgChat or have participated but perhaps it’s time you check it out. AgChat is a weekly Twitter conversation from 8-10pm eastern. All you have to do is follow the Twitter hashtag, #AgChat, and feel free to join in. AgChat is nearing its one year anniversary and it has helped energize and inspire many farmers to engage online to agvocate for their industry using social networking tools like Twitter and Facebook. If you’re using precision technology then you’ll find using social networking tools very easy to adopt.

Last week the AgChat Foundation was announced. This farmer led group “is designed to empower more farmers to leverage social media as a tool to tell agriculture’s story. The Foundation will educate and equip farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It will give them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.” You can find more information on the AgChat Foundation website.

Let’s meet board member Mike Haley. Mike is a fifth generation grain and cattle farmer in northern Ohio. Mike believes not only in raising healthy crops and animals, but also working to ensure that future generations will be able to continue to do the same. This not only means that Mike must continuously work to ensure that his farm is operating in a sustainable way, but also that others understand what farmers are doing on a daily basis to ensure that they are acting in a socially acceptable manner. “Social media is a valuable tool that allows us to communicate with others across the country about our farming operation while we are working on daily tasks.” In my interview with Mike we talk about farmer use of social media and what we hope to accomplish with the AgChat Foundation.

You can listen to my interview with Mike here.

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At Commodity Classic in Anaheim, CA, Jared Hayes, John Deere, was showing attendees what the company is offering to growers in the area of precision ag.

With spring almost here and planting just around the corner I asked him what’s new from the company. Jared says one of the big things with planting which is becoming more important every year is automatic section control via their Swath Control Pro. He says this allows for a reduction of input costs while also allowing for the use of multiple products.

At Commodity Classic John Deere was showcasing their full line of AMS products. Jared says the show provides them an opportunity to find out what growers are looking for in future product offerings.

You can listen to my interview with Jared below:

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The PrecisionAg Institute can help growers know how well it Works now with a new Profit Calculator. The organization was exhibiting at Commodity Classic and I stopped by and spoke with Director Elliott Nowels. In the photo you can see one of the educational presentations scheduled in their booth taking place.

Elliott says the profit calculator helps growers understand the actual return on investment for each element of precision application they are using or planning on purchasing. It is an online tool that asks a series of questions about field size, inputs being used and their value and then it takes that data and figures how much money you can save by using various gps guided applications like controlling individual planter boxes or spray nozzles.

You can listen to my interview with Elliott below.

Commodity Classic Photo Album

Thanks go to John Deere for sponsoring our coverage of this year’s Commodity Classic.

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I am attending Commodity Classic courtesy of John Deere. This is the combined meetings of the National Corn Growers Association, American Soybean Association, National Association of Wheat Growers and National Sorghum Producers.

John Deere took the opportunity to unveil a very unique tractor designed by Chip Foose. It’s a 1970 John Deere 4020. The tractor will be given away to one winner as part of the John Deere Big Buck Promotion. You may find rules to enter on the John Deere website.

The uniquely designed machine, which the Foose team has been working on since last November, will tour much of the country as part of the Drive Green Tractor Experience Tour immediately following the trade show.

Chip Foose adds, “I’ve looked at tractors for years and always thought they’re narrow, they look almost like a dry lakes car or even some of the old Indy cars, so that’s the direction I took; I wanted some of that racing feel to the tractor. And with the turf tires in the back and the three-ribbed tires in the front, it carries that theme all the way through from the tires to the sheet metal work to the paint job … but it’s still a John Deere.”

I interviewed Chip right after the unveiling. He talks about how he got into automobile design and this project in particular. You can listen to that interview below. I also shot the unveiling so you can watch it as well.

Commodity Classic Photo Album

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While I was in the Ag Leader Technology booth at the Iowa Power Farming Show last week I spoke with Michael Vos, SMS Sales Manager. Our topic was using SMS software to create and move guidance lines for different types of precision farming equipment.

He says that growers ask a lot of questions about creating guidance lines in one display and moving them to another w/out having to recreate them. This can be a challenge in precision ag equipment that is all the same brand, or many different displays/brands. He says SMS has the ability to store these guidance lines and import them to many brands of precision farming equipment.

You can watch my interview with Michael or listen to it below:

Iowa Power Farming Show Photo Album

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I’d like to introduce the newest sponsor for our AgWired.com website and that’s Leica Geosystems. They are also providing supporting sponsorship here on Precision Pays as well.

Today the company announced that Harlan Little has been named the North American Business Manager for Leica Geosystems’ agriculture group.

Little started with Leica Geosystems in late January, and will be based out of Leica Geosystems NAFTA headquarters in Atlanta.

“Harlan is a great addition to the team and brings with him a wealth of ideas and industry contacts to help grow our business throughout the U.S. and Canada,” said Rob Kiernan, global sales and marketing manager. “We are ready to take our business to the next level with new leadership and a suite of new products being introduced this year.”

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Just in case you weren’t able to attend the Iowa Power Farming Show, here’s what you missed in the Ag Leader Technology booth. Jess Ahrens was my tour guide and walked me around the displays of the displays. Your next chance to catch up with Ag Leader Technology will be at the National Farm Machinery Show in Louisville, KY. Cindy will be there providing coverage.

Iowa Power Farming Show Photo Album

Earlier this week Ag Leader Technology added the patent-pending SureVac electric row shutoff to their lineup of planter section shutoff devices. Since I was at the Iowa Power Farming Show I stopped in and learned all about it from Chad Huedepohl. You can watch the interview or just listen to it below. Here’s the details:

SureVac provides today’s precision farming operation with an easily- installed, zero-maintenance solution to reduce seed costs and increase yield potential.

SureVac is designed for John Deere Pro-SeriesTM XP row units, but is also compatible with any John Deere vacuum seed meter manufactured in the last 20 years. In addition to John Deere corn and soybean seed disks, SureVac supports the eSet® vacuum disk from Precision Planting.

Chad says SureVac is an electric row shutoff made to shut off the seed placement per row on a row by row basis. He says this benefits the farmer user by saving on seed and avoiding “doubles” such as on point rows.

Iowa Power Farming Show Photo Album

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There are booths on the floor of three different buildings at the Iowa Power Farming Show. They’re also in the hallways. I stopped at this one to learn about the Monsanto sponsored America’s Farmers Grow Communities Project. Lots of farmers were stopping by to sign up their favorite local charity. To tell us all about it I interviewed Gayla Daugherty, Monsanto Communications Manager.

She says it’s a new project for farmers to sign up a local non-profit of their choice to win via a random drawing. There are 179 counties involved in Iowa/Missouri/Arkansas and you can see them listed on the official rules page.

Plant $2,500 in your community and watch it grow.

Together we can grow rural America…one community at a time. Apply now.

You can listen to my interview with Gayla below.

Iowa Power Farming Show Photo Album

Thanks to Ag Leader Technology for sponsoring our coverage of the Iowa Power Farming Show.

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Ag Leader Technology has announced the Blue Delta Dealer Network. At the Iowa Power Farming Show I spoke with Mike Olson to learn more about it. He’s pictured working in the booth here at the show.

Basically, Ag Leader Technology has developed a new elite precision farming distribution network in an effort to bring more structure to a growing precision agriculture community.

The network is designed to help precision farming dealers become well-rounded precision farming experts, as well as help farmers locate and identify elite precision farming dealerships throughout North America.

“Our goal is to provide these dealers with a number of tools to help them better educate and sup- port their precision farming customers,” continues Olson. “We’ve learned that the more educated growers are about precision farming, the more they embrace it. We believe this will have a significant impact on the industry.”

You can listen to my interview with Mike below.

Iowa Power Farming Show Photo Album

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I’m attending my first ever Iowa Power Farming Show courtesy of our sponsor Ag Leader Technology. The first person I met this morning was show manager, Tom Junge. The show is conducted by the Iowa-Nebraska Equipment Dealers Association.

Tom says they represent about 400 dealers and have been doing the show for 55 years. They have a show in December in Nebraska now too. Here at the Iowa show they use 3 different buildings with 6 acres of exhibits. They’re hoping for another record attendance this year like they had last year. There’s a lot of precision technology on display here and Tom says it has become an integral part of farming and the show.

You can listen to my interview with Tom below. I also uploaded a short video clip from above the show floor with my iPhone so you can see what it’s like.

And of course I’ve got photos for you in the Iowa Power Farming Show Photo Album.

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Here’s another story by our Joanna Schroeder from the floor of AG CONNECT Expo.

Topcon Precision Agriculture is a global company with a strong presence in the U.S., Australia, New Zealand and South Africa and is growing in Europe. One of their most popular products is the AGI-3 receiver. This system not only picks up GPS satellites, but also receives information from Galileo, the European satellite and Glonass, the Russian satellite said Michael Gomes, the company’s Director of Global Strategic Alliances, during the AG CONNECT Expo.

The most unique aspect of this precision ag technology is that the receiver can steer the tractor and I asked Gomes why this was advantageous to a farmer. He explained that being a farmer is economically hard. Input costs keep rising whereas commodity prices are not neccesarily increasing so farmers are squeezed for profit. So, he continued, products like the AGI-3 are tools for efficiency.

“What they allow you to do is get more productivity out of the asset. When you put in an auto steering system on a tractor it is not uncommon to get double hours. Now you can get day and night repeatability,” said Gomes. This also allows farmers to go through re-tooling and ultimately a farmer can farm more acres at a lower cost per acre.

The AIG-3 works directly with steer ready tractors but if a farmer doesn’t have one, he can use the AES25 which in essence, gives the farmer a steer-ready tractor.

AG CONNECT Expo Photo Album

Listen to my interview with Michael here.

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Most any photographer will know the Leica name. Oskar Barnack created a small 35mm camera back in 1925 that pretty much changed the way we look at things. What a lot of people are now learning about Leica is that they’re into precision agriculture technology in a big way. The company has three distinct divisions and the one on display at AG CONNECT Expo was Leica Geosystems. It was there that I met with Rob Kiernan, Global Sales & Marketing Manager.

Rob says that since they come from the optical business they’re basically a measurement company that has moved into GPS and that has led them into agriculture. At the show he says they’re promoting their mojoRTK which was launched in early 2008. He thinks they’re just now hitting their stride with the product. Service has been one of their priorities and they offer Virtual Wrench which allows the operator to get help without leaving the cab using mobile phone technology. The newest addition to their product lineup is their mojoMINI which does field guidance as well as standard navigation and will be available starting in February. You can see the unit on the display in the photo.

You can listen to my interview with Rob below:

AG CONNECT Expo Photo Album

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One of the exhibits I visited at AG CONNECT Expo last week is Precision Pays.com sponsor, Ag Leader Technology. Mike Olson, Sales and Support Manager, was on the floor interacting with attendees when I stopped by.

The Ag Leader booth was one of the ones displaying the “New Product” banner. I asked Mike what was new. He says there have been several new products released recently by the company including their new INTEGRA display. The 12.1 inch screen combines the operation control options Ag Leader is known for, with a built-in full-featured steering and guidance system including an on-screen lightbar.

Mike says most of the growers he spoke with know they need to implement precision technology but are asking questions about how they can use it in their operation.

You can watch or listen to my interview with Mike below:

AG CONNECT Expo Photo Album

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