Wednesday May 23, 2012
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Stay In Touch With Local Reporters

Our latest ZimmPoll asked the question, “When was the last time you talked to a journalist about agriculture?” The question was inspired by an AgChat Twitter conversation question that had been submitted by @BASFAgro! We’re supposed to stand up for our industry and livelihoods that are threatened by lots of misinformation that gets spread by the media. What are we doing about it? How are we speaking out? Are we willing to develop a relationship with the reporters at our local mainstream media outlets (newspaper/radio/tv/web)?

Here are the results, 50% said Recently (I do frequently). Wow. Keep it up. But 22% said Never (Waste of time) and just over 9%/each said, Recently (I rarely do); Long time ago; Never (I will now though).

Our new ZimmPoll is now live and asks the question, “Who should be responsible for child nutrition?” This question was inspired by last night’s FoodChat Twitter conversation. I appreciate the school lunch program and what USDA thinks it is accomplishing by creating rules but somehow it doesn’t sit right with me. There would be no need for this if parents would take some personal responsibility for themselves and their children. More and more government control of our lives just won’t work in the long run. At least that’s my opinion. What’s yours?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Give Us Raw Milk

Our latest ZimmPoll asked the question, “Should raw milk be allowed for sale?” The question was prompted by one of the panelists at the 2012 Animal Agriculture Alliance Stakeholders Summit. She is a reporter with a food safety publication who says that this issue is the one that gets the most comments and response of any other. This question generated the most comments of any ZimmPoll to date so I understand what she was saying. Actually, most comments wanted a 4th response option to allow the sale of raw milk but with sufficient regulation and testing to ensure it is safe. I saw the comments too late to make that change so I don’t know if these results would have been different. So the answer, Absolutely with no regulation received 66%; On a very limited and regulated basis received 20% and Definitely not, too many health concerns received 14%. Surprised? I’m thinking that we not only have a lot of raw milk lovers in the ZimmComm News Network community but they are very active at getting others to vote! This poll also had one of the highest number of responses we’ve had so far. Why do you think that is?

Our new ZimmPoll is now live and asks the question, “When was the last time you talked to a journalist about agriculture?” The question is inspired by last night’s AgChat Twitter conversation and a question that had been submitted by @BASFAgro! We’re supposed to stand up for our industry and livelihoods that are threatened by lots of misinformation that gets spread by the media. What are we doing about it? How are we speaking out? Are we willing to develop a relationship with the reporters at our local mainstream media outlets (newspaper/radio/tv/web)? More questions I know but there is a lot we can all do to help educate the ultimate consumers of the products we produce. Keep it up. It does make a difference!

Let your friends and neighbors know they can participate by sharing this link.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

What You’re Planting

Our latest ZimmPoll asked the question, “With all of the discussion on projected corn acres this year, how many acres of corn do you expect to plant this year?” A full third of respondents said More than 2,000 acres. That was followed by less than 200 acres at 27%; 200-500 acres at 23%; 1,501-2,000 at 7%; 1,001-1,500 at 7% and 501-1,000 at 3%. Looks like we have a wide cross section of corn growers in the ZimmComm News Network community!

Our new ZimmPoll is now live and asks the question, “Should raw milk be allowed for sale?” This week’s question is prompted by one of the panelists here at the 2012 Animal Agriculture Alliance Stakeholders Summit. She is a reporter with a food safety publication who says that this issue is the one that gets the most comments and response of any other. Seems people get pretty passionate about their beliefs when it comes to milk. Raw milk is still the suspect in an E. Coli breakout with 14 confirmed cases in central Missouri that put a couple of people in the hospital. What do you think?

Let your friends and neighbors know they can participate by sharing this link.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Sharing The Harvest and Corn Planting Plans

Our latest ZimmPoll asked the question, “Would you be willing to donate the proceeds from one acre of your farm to help your local food bank?” Apparently we have some very generous farmers out there since 61% said Yes and 39% said No. Of course they may be many areas that don’t even have a local food bank too. I don’t know. But we sure appreciate everyone who participated!

Our new ZimmPoll is now live and asks the question, “With all of the discussion on projected corn acres this year, how many acres of corn do you expect to plant this year?” So how about it corn growers. I wonder how many will grow corn for the first time this year too. Should be interesting. Let your corn growing friends and neighbors to know we’d like to know what they plan and remember this is an anonymous poll! Use this link to share.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Ag Job Opportunities

Our latest ZimmPoll asked the question, “Where are best job opportunities in agribusiness?” So listen up all you Student NAMA members here in Kansas City for the 2012 Agri-Marketing Conference and getting ready for your marketing competition. Here’s what our poll results showed. Most picked Biotech at 28% with Energy coming in second at 21%. They were followed by Agronomy at 17%, Sales/Marketing/Communications at 15%, Dairy at 7% and both Crop Protection and Equipment at 6% each.

Our new ZimmPoll is now live and asks the question, “Would you be willing to donate the proceeds from one acre of your farm to help your local food bank?” Let us know what you think and thanks to everyone who participates in our weekly poll!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Doubt About a 2012 Farm Bill

Our latest ZimmPoll asked “Will we have a farm bill by end of 2012?” Is it any surprise to you that 77 percent of our respondents said No and that only 23 percent said Yes? The farm bill is a big deal to anyone who eats or produces food but in reality it’s only about 2% of federal funding. It touches a lot of nerves though since it directly impacts everyone.

Our new ZimmPoll is now live and asks the question, “Where are best job opportunities in agribusiness?” The outlook for ag jobs seems very positive according to an AgCareers.com analysis. Job postings were up last year. What area holds the most promise right now in your opinion? If you attend next week’s Agri-Marketing Conference you’ll run into some very qualified and motivated young folks, many of whom are looking for their ag career opportunity!

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

First USDA Virtual Office Hours on Twitter

Tomorrow (April 5) at 1:30pm EDT, Ag Secretary Tom Vilsack will hold the first “USDA Virtual Office Hours on Twitter.” Most of you probably know how this works, especially if you’ve been a participant in AgChat. I’d recommend using TweetChat, Twubs or an app like TweetDeck or HootSuite to follow along. It looks like these planned monthly sessions will focus on different topics. Tomorrow it’s renewable energy. You’re asked to submit your questions via Twitter to either @USDA or #askUSDA.

Agriculture Secretary Tom Vilsack will sit down to answer YOUR questions on the Department’s renewable energy programs, and how USDA is helping build a secure energy future for America. He will be joined by Sarah Bittleman, USDA Senior Advisor on energy policy.

USDA Virtual Office Hours, a live question and answer series that will be held monthly, allows stakeholders to directly engage with USDA leadership and subject matter experts through Twitter. Sessions will be focused on a specific mission, issue or program, as aligned with the Department’s strategic goals and based on stakeholder interests.

In January, USDA launched www.USDA.gov/energy to serve as a one-stop shop for data and information about energy efficiency and renewable energy programs. This site allows individuals to learn more about USDA’s programs and see how their community can get involved in an expanding renewable energy and bio-based economy that is creating jobs and driving economic growth across rural America. To learn more about USDA’s accomplishments in renewable energy, read the results document HERE.

Remember to tune in online by following @USDA and using #askUSDA and #energy.

Holding ABC News Liable

Our latest ZimmPoll asked the question, “Should ABC News be Liable for Job Losses due to Lean Beef Trimmings Story?” Sixty percent of you said Yes and forty percent said No.

As Cindy has said about this issue, “Yellow journalism makes pink slime.” Couldn’t agree more. Have you read various online stories about this? Maybe worse than the terrible and slanted reporting are the comments I’ve been reading. There are really some seriously stupid people out there judging by their comments. Of course the reporting is giving them an outlet to showcase their ignorance. But the real tragedy is the impact this has had on people’s lives. This includes the ones who have lost their jobs and the consumers who will be paying more for beef.

Our new ZimmPoll is now live and asks the question, “Will we have a farm bill by end of 2012?” Hmm. Election year, budget issues, should be interesting.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Death Tax Unwanted

Our latest ZimmPoll asked the question, “What do you think is a fair “death tax” rate?” It is no surprise that common sense and fair thinking respondents said Zero – 66%; 35% over $5 million – 0% under (current) – 21%; Other – 8 % and 55% over $1 million – 0% under (pre 2001) – 5%. This really is one of the most unfair taxes we’ve got and in my opinion there should not be any tax on a person’s estate after death. What are your thoughts?

Our new ZimmPoll is now live and asks the question, “Should ABC News be Liable for Job Losses due to Lean Beef Trimmings Story?” This is one of the worst examples of supposed “news” reporting I’ve seen lately. It shows how a desperate for ratings news network will not just distort facts but publish erroneous information. They have no credibility. However, a gullible public has embraced their misinformation. The result? Job layoffs for people with families to feed who were making a very safe and nutritious product. That’s twisted. Do you think ABC News should be held liable? Should the media be held accountable for the financial impact inaccurate news stories have on jobs and businesses? Another likely outcome of this debacle will be higher beef prices. Nice, huh?

If for some reason you don’t know what this is all about, here’s a link to the ABC News story and here’s where you can get the truth – BeefisBeef.com.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Most Don’t Think Organic Food Healthier than Conventional

Our latest ZimmPoll asked the question, “Is “Organic” food healthier than “Conventional” food?” The majority of respondents said No at 60 percent with only 40 percent saying Yes. Most of the people I know don’t think organic means healthier and although they like I will eat something that is certified organic we just don’t want to pay more for it. Do these results surprise you?

Our new ZimmPoll is now live and asks the question, “What do you think is a fair “death tax” rate?” Permanent estate tax relief and reform is extremely important not only to farmers but everyone regardless of what business you own or work for. Seriously, why should the government tax your estate just because you died? Didn’t you pay taxes all your life building that estate including real estate taxes, income taxes, etc? Here’s to hoping we get some reasonable long term resolution to this issue.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Farm Bill and RFS Very Important to Agriculture

Our latest ZimmPoll asked the question, “Is maintaining the Renewable Fuel Standard more important to agriculture than the farm bill?” The statement was made during a recent meeting I attended that the Renewable Fuel Standard was more important to agriculture than the Farm Bill. In a show of how important it is 38% each of respondents said Yes and Both are important. Only 24% said No. What do you think? Many people seem to think the RFS only benefits corn/soybean growers but they don’t take into account that all farmers receive benefit from lower fuel costs just like the general public.

Our new ZimmPoll is now live and asks the question, “Is “Organic” food healthier than “Conventional” food?” During last night’s AgChat this topic received a fair amount of discussion. Even though there is a USDA Certified Organic program it appears that the term is not widely understood. I haven’t seen any evidence that the public in general really cares that much either and I’m sure that most would not want to pay more for food that has to conform to the certified standards. What do you think? Take our poll and/or comment. Thanks.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Our Food System Is Not Broken

Our latest ZimmPoll asked the question, “Is our food system broken?” Not according to you with 63% saying no and only 37% saying yes. During the Bayer CropScience Ag Issues Forum held prior to the Commodity Classic, one of our speakers was Gawain Kripke, Oxfam America. He told us “our food system is broken.” I think the statement was made out of frustration that we produce more food than we can eat in this country and a huge amount goes to waste. Since we don’t have a system to get waste food to those who need it they seem to believe the food system is broken. I think it’s a provocative statement and would love your thoughts.

Our new ZimmPoll is now live and asks the question, “Is maintaining the Renewable Fuels Standard more important to agriculture than the farm bill?” The statement was made during a recent meeting I attended that the Renewable Fuels Standard was more important to agriculture than the Farm Bill. What do you think?

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

More Planting in 2012

In our latest ZimmPoll we asked, “What will be planted this year?” It’s that time and everyone seems to have their own idea about what it will be. 45% of respondents said More of both, 32% said More corn less soybeans and 12% each said More soybeans less corn and Less of both. USDA is estimating corn acreage will be higher this year and the highest since 1944 with soybean acres nearly the same as last year. What do you think?

Our new ZimmPoll is now live and asks the question, “Is our food system broken?” During the Bayer CropScience Ag Issues Forum one of our speakers was Gawain Kripke, Oxfam America. He told us “our food system is broken.” I think the statement was made out of frustration that we produce more food than we can eat in this country and a huge amount goes to waste. Since we don’t have a system to get waste food to those who need it they seem to believe the food system is broken. I think it’s a provocative statement and would love your thoughts.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

John Deere Final Tier 4/Stage IV Engine

During the 2012 Commodity Classic, John Deere unveiled its final stage Tier 4 solution, the John Deere Integrated Emissions Control System. The company held a press conference to make the announcement. You can listen to or download the audio from that press conference below. To give us an overview of the final solution we heard from Geoff Stigler, Manager, Worldwide Marketing. Geoff runs through the steps leading up to this final one. The image below is the John Deere PowerTech™ PSS 9.0L Final Tier 4/Stage IV engine (engine w/after treatment).



Final Tier 4/Stage IV regulations for off-highway diesel engines begin as early as 2013 for engines 55 kW (74 hp) and below. Regulatory dates for engines 56 kW (75 hp) and above will be implemented in stages starting in 2014 and 2015, and require particulate matter (PM) levels established by Interim Tier 4/Stage III B regulations to be maintained while requiring an additional 80 percent reduction in nitrogen oxides (NOx) from previous regulations.

“At John Deere, we continue to offer the right combination of technologies at the right time to meet increasingly stringent emissions regulations and customer needs,” said John Piasecki, director of worldwide marketing, sales and customer support for John Deere Power Systems. “Exhaustive research and testing determined that an application-specific SCR system that is well integrated with our proven Interim Tier 4/Stage III B engine platform will be the best solution to achieve Final Tier 4/Stage IV emissions compliance while delivering the power, performance, ease of operation, fluid efficiency, reliability and economical operating cost that our customers expect from John Deere.”

Consisting of an exhaust filter and SCR aftertreatment components that are optimized and fully integrated, the Integrated Emissions Control system will allow John Deere engines to utilize less diesel exhaust fluid (DEF) than alternative Interim Tier 4/Stage III B SCR technology solutions. Lower DEF consumption means DEF tank size can be smaller — minimizing the impact on vehicle applications, extending DEF filter service intervals and reducing operator involvement. Monitored and controlled by proprietary electronics within John Deere’s enhanced engine control unit (ECU), the Integrated Emissions Control system also provides outstanding fluid efficiency without sacrificing overall performance.

For more information on John Deere’s Final Tier 4/Stage IV engine technology, check our web site at www.JohnDeere.com/tier4.

Listen to or download the press conference here: John Deere Tier 4 Press Conference

You can find photos from this year’s Commodity Classic here: 2012 Commodity Classic Photo Album

Coverage of the 2012 Commodity Classic Show is sponsored by John Deere

Expecting Higher Farm Equipment Sales This Year

Just in time for the 2012 National Farm Machinery Show, our latest ZimmPoll asked the question, “How do you think farm equipment sales will do this year compared to last?” Things are looking bright for exhibitors here since 48% said Higher. However, 34% said Lower and 18% said Same. I think that’s a positive outlook. What do you think?

Our new ZimmPoll is now live and asks the question, “What’s the next “big” thing in ag comm/social media?” I posed this question last week and got quite a few responses. Here’s your chance to weigh in on the subject. If you have a different choice please feel free to leave a comment.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.