Precision Pays

Just call it the “biggest bang for the buck in the precision ag industry.”

It’s the Ag Leader Technology VERSA display, which has all of the most popular year-round precision tools – including guidance, auto-steering control, SeedCommand planting control, DirectCommand application control, yield monitoring and mapping – in one small package.

“For growers who are just getting started in precision ag or for growers who need a second monitor, this is definitely a great option,” said Ag Leader’s Russ Morman at last week’s National Farm Machinery Show. It was the first time most farmers at the show had been able to see the monitor, because it is basically brand new. “We introduced it late last year and we actually just started shipping them in the last week or so.”

Russ says response to the new monitor has been very good. “I’ve had numerous guys come by and say “hey, I ordered one of these I just wanted to see what they looked like in person.”

Response to all things Ag Leader has actually been very good from farmers everywhere. “We’ve expanded our presence everywhere,” said Russ, noting that Ag Leader is celebrating its 20th anniversary in precision ag this year. “Canada, the south, east and west – and all over the world, for that matter. We’re actually opening offices overseas right now.”

Find out more about VERSA and Ag Leader in this interview with Russ: Russ Morman Interview

Thanks to Ag Leader Technology for helping us provide coverage of the 2012 NFMS and for their support of the agriculture industry!

2012 National Farm Machinery Show Photo Album

**UPDATED with audio and video from National Farm Machinery Show**

Ag Leader Technology is excited to announce the INTEGRA™ display will soon feature planter down force monitor and control capability, allowing the display to monitor and adjust down force based on field and soil conditions. Planting seed at the optimum row unit down force is an important factor in good crop germination, and ultimately, yield.

The heart of the system is a hydraulic down force actuator (as compared to other pneumatic airbag systems), engineered by Dawn Equipment. The actuator is the fastest on the market, allowing the INTEGRA display to make quick row unit down force adjustments.

Ag Leader was giving growers a preview of the new system at the National Farm Machinery Show this week, where we spoke with Russ Morman about when it will be available, how it works, and the benefits for growers. “The adjustments we’re going to be able to make to our down pressure will be a lot quicker than the other systems on the market and this being a metal system rather than an air bag it won’t have the risk of puncturing,” said Russ.

Listen to Russ explain the new system here: Interview with Russ Morman

Watch Russ do a little video demo at NFMS here:

2012 National Farm Machinery Show Photo Album

Read the rest of this post…

The Ag Leader Technology exhibit at the National Farm Machinery Show has been hopping this week. Among the attractions for farmers:

The coming-soon INTEGRA™ display with planter down force monitor and control capability (pictured here); the popular “best bang for your buck” VERSA display; SMS Mobile; and OptRx crop sensor

I took a little tour around the Ag Leader booth with Russ Morman to share with those who didn’t make it to the show this year – or if you need some additional motivation to make it to the show before the end at 6:00 pm on Saturday.

2012 National Farm Machinery Show Photo Album

The 47th annual National Farm Machinery Show is bigger and better than ever, according to Corinne Fetter, Director of Expositions for the Kentucky Expo Center in Louisville. Corinne is pictured here AgriTalk host Mike Adams during a break in the live broadcast of the show Wednesday.

Corinne says they had a waiting list for the 47th annual show with some companies still trying to get in as of yesterday! This show is the biggest one held in the facility and brings in over $21.5 million to the local community. She says many people make the show part of their vacation. They can get some “work” out of the way during the day and relax and enjoy the tractor pull in the evening.

Listen to or download Chuck’s interview with Corinne here: Interview with Corinne Fetter

We’re collecting photos from this year’s show here: 2012 National Farm Machinery Show Photo Album

It’s already time for the 2012 National Farm Machinery Show. We are here in Louisville now and tweeting with the show hashtag, #NFMS12. Here’s a little information for you.

Dates: Wednesday, Feb. 15 through Saturday, Feb. 18, 2012

Exhibit Space: Eight interconnected exhibit halls totaling more than 1.2 million square feet of indoor exhibit space and containing more than 850 agricultural displays.

2012 National Farm Machinery Show Photo Album

Ag Leader Technology is proud to announce the release of SMS Basic/Advanced Version 11.6. To update your SMS Basic/Advanced Software, please follow these steps:

• Open the SMS Software
• Create a Backup by clicking on the Services menu and selecting Backup/Restore Project(s)
Ag Leader strongly recommends that you create a backup of SMS before starting the update. This will ensure that if the upgrade process fails you can restore your system back to the point before you installed the update.
• If you are a SMS Advanced user, you will need to verify that all projects are checked-in. To verify this, go to the File menu and select Projects.
• Click on the Help menu and select Check for Updates
The Check for Updates tool will check for and download the most recent version of the SMS Software. This step requires an active internet connection.
• Continue by clicking Next through the wizard that appears
If registered online, the SMS Software will automatically be unlocked after installing the updated version.

For new version details and features see the Maintenance Release Letter for SMS Basic/Advanced Version 11.6.

To download the full Release Notes for SMS Basic/Advanced, click here.

If you have any questions about the update process please contact Technical Support at (515)232-5363 or by email at SMSsupport@agleader.com.

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.

In this Precision Pays Podcast we are going to visit the Iowa Power Farming Show, held January 31 through February 2 in Des Moines.

The 57th annual show, which is owned and managed by the Iowa-Nebraska Equipment Dealers Association, was the biggest ever and the event can now claim to be the second largest indoor farm show in the United States.

While the big equipment displays take up much of the floor space, technology is really front and center and Ag Leader Technology is one of the sponsors of the show. Iowa farm broadcast legend Ken Root took in some of the Ag Leader technology on display and shared those interviews with us – one with Chad Vick on the OptRx sensor and one with Mark Anderson talking about Integra with advanced seed monitoring.

Listen to or download the Precision Pays Podcast: Precision Pays Podcast from Iowa Power Farming

More photos of Ag Leader Technology at the Iowa Power Farming Show.

You can subscribe to the Precision Pays Podcast here.

You’ve heard the saying “don’t put all of your eggs in one basket.” If you’re a grower during planting season, that means it’s smart to plant several different varieties/hybrids so you can reduce your risk of poor performance by a single seed type. That’s called genetic diversity. But have you ever thought about how switching between one seed type and another might impact your planting operation “in the trenches”?

In many cases, when you switch to a different hybrid or variety, you’re also switching seed size. That may mean you need to adjust your seed meters so you don’t get skips and doubles.

SeedCommand’s Advanced Seed Monitoring feature helps you determine if you need to make adjustments to your meters. Its virtual seed trench lets you see the placement of each seed in a row so you can easily determine if a problem exists in the seed meter or seed tube. And, while monitoring population is great, if your planter monitor doesn’t allow you to see skips and doubles by row unit, you could have the right seed population – but the wrong seed spacing – which can also reduce yield.

Because today’s high-tech seed isn’t cheap, it’s just smart to increase your yield potential by ensuring seed spacing is consistent across your field, row-by-row even after you’ve switched to a different seed type.

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.

South Dakota State University (SDSU) Extension’s 13th annual Precision Ag Conference is set for Feb. 22 in Aberdeen S.D.

The one-day event is designed to provide producers with the latest in precision ag research, technology, equipment and information through presentations and a trade show.

The program will include presentations on Making ‘Cents’ out of Yield Data, Mapping and Interpreting Yield Maps, Precision Ag – Machinery Innovations for the Future, Ag Information Systems of the Future, The Miracle of Modern Agriculture. Concurrent sessions will feature industry updates from a number of companies including Ag Leader Technologies, Raven Applied Technologies, and John Deere/RDO Equipment.

The conference opens at 7:30 a.m. at the Best Western Ramkota Inn with registration and coffee and presentations will begin at 9:00.

Pre-registration cost for the event is $20 before Feb.15. The cost at the door is $25 per person. For more information contact Mark Rosenberg at the SDSU Aberdeen Regional Extension Center – mark.rosenberg@sdstate.edu.

The Iowa Power Farming Show manager is Andy Goodman and he’s been happy with the weather. He’s also happy with the attendance and the 600 exhibitors! Technology is taking an ever bigger role in the industry and in the show.

The show is owned and operated by the Iowa-Nebraska Equipment Distributors Association. Andy says the show has a long history and just keeps growing.

Listen to Ken Root’s interview with Andy here: Interview with Andy Goodman

The 57th Iowa Power Farming Show kicked off today and we want to thank Iowa farm broadcast legend Ken Root for helping us out. Ken was on hand to take photos and conduct some interviews for us starting with David King, Ag Leader Technology.

David says that Ag Leader Technology has been sponsoring the show for seven years. It has been a great venue for them to see client and the weather has really cooperated this year. It will be interesting to see what the total attendance is by show end. He says Ag Leader guidance products have been very well received and farmers are looking for equipment that pays back to the bottom line.

Listen to Ken’s interview with David here: Interview with David King

Are you interested in getting the latest information about precision ag equipment? If so, here are a few stops you might want to schedule this winter in order to talk with Ag Leader experts:

• Iowa Power Farming Show – Des Moines, IA; Jan. 31-Feb. 2
• Cotton & Rice Conference –Tunica, MS; Jan. 31-Feb. 1
• Southern Farm Show – Raleigh, NC; Feb. 1-3
• Spokane Ag Expo – Spokane, WA; Feb. 7-9
• World Ag Expo – Tulare, CA; Feb. 14-16
• National Farm Machinery Show – Louisville, KY; Feb. 15-18
• Precision Ag 2.0 – Calgary AB; Feb. 22-23
• New York Farm Show – Syracuse, NY; Feb. 23-25
• Western Farm Show – Kansas City, KS; Feb. 24-26
• Hawkeye Farm Show – Cedar Falls, IA; Feb. 28-March 1
• Triumph of Ag Expo – Omaha, NE; Feb. 29-March 1

If you’re on the road next month and have time to visit one of these locations, be sure to find Ag Leader’s staff of experts who will be on hand to talk about the latest in precision technology equipment, enhancements, future products, and much more.

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.

See you at the show!

Last week, we heard from Todd Reed, farmer from Waverly, Neb., who works as a precision ag consultant for his family’s dryland corn and soybean farm. He spends his days writing variable rate planting prescriptions and fertilizer prescriptions using Ag Leader’s SMS Software.

Today’s high-tech seed isn’t cheap. If you’re not controlling where and how much of each type of seed you plant, you’re probably sacrificing yield potential and bottom line performance. Ag Leader’s Integra display features Advanced Seed Monitoring to help growers lower seed cost during planting season and improve yield potential at harvest time. Todd says they run 16-row planters and with seed shut-off, saw a big increase in seed savings. Listen to Reed explain

Todd says they’re trying to be more efficient in everything they do on the farm and nitrogen application is key. Part of his passion is analyzing the data in order to fine-tune each hybrid they plant based on yields and nitrogen application rates from the previous fall. Listen to Reed explain

Continue to check back to the blog prior to planting season for more great tips and information on Advanced Seed Monitoring through the Integra display.

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.

Todd Reed grew up on his family’s turkey farm near Waverly, Neb. He started working part-time during the school year in 1998 and began full-time on the farm with his two second cousins and their fathers in 2005. He studied Mechanized Systems Management at the University of Nebraska-Lincoln and went on to earn his Master’s Degree in the same field with an emphasis on precision agriculture and variable rate systems.

He currently does precision ag consulting for his family’s dryland corn and soybean rotation farm, writing variable rate planting prescriptions and fertilizer prescriptions to yield analysis, using Ag Leader’s SMS Software. Though he doesn’t own or rent any land of his own, he plays a vital role in the farm’s management decisions regarding data analysis and field-level research in terms of breaking down yield by hybrid by soil type, by field, by population, by nitrogen rate – to evaluate the decisions the farm makes.

He explains how they entered the world of precision ag. Listen to Reed explain

Todd says precision agriculture is vital to their operation and explains what kind of return they saw on their investment the first year. Listen to Reed explain

He says the technology allows them to reduce overlap, reduce driver fatigue, reduce injury to the crops and save on chemical application. Tune in again next week as we hear more from Todd about the benefits to precision agriculture products from Ag Leader.

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.

According to research by the Center for Food Integrity, in 1950, the U.S. population was 154 million, there were 5.6 million farms and one farmer produced enough to feed 30 people. In 2010, the U.S. population was 308 million, there were only 2 million farms and one farmer produced enough to feed 155 people.

Global population increases by 75.4 million annually. In 40 years, the world will need 100 percent more food than we produce today. So how do we feed all 9.3 billion people in the world by 2050? According to Hartwig de Haen/UN FAO, 80 percent of future production growth must come from increased yields or the responsible use of innovation and technology.

“…The world has the technology to feed, on a sustainable basis, 10 billion people. The pertinent question today is whether farmers and ranchers will be permitted to use this technology.”
— Norman Borlaug, 2000

In order to keep up with this growing world, advancements have been made to give farmers and ranchers the technology they need to be sustainable, make a living AND feed the world. Ag Leader Technology is helping farmers use precision farming equipment to boost crop yields, reduce waste and have better seed and production applications, all-the-while leaving a smaller environmental footprint.

Some are suggesting we turn back the clock … that we produce food using farming methods from the “good old days.” But is this the ethical choice? If the U.S. today relied on the farmers of 1950 to produce their food, 151 million people would go hungry. That is the combined populations of the nine largest states in the U.S. (California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan and Georgia).

By the time tomorrow rolls around, global population will have increased the size of another Philadelphia – 206,500 people. Are we really willing to NOT utilize the technology we have in order to feed the world?

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.