Precision Pays

The first-ever PrecisionAg Learning Center at Commodity Classic was a big hit with growers at the trade show.

According to the PrecisionAg.com there was a steady stream of attendees asking questions, sitting in on presentations, and chatting with growers who use precision technology. Among the presenters were Idaho grower Robert Blair and Iowa grower Dennis Friest, Craig Smith from Kansas State University and Tracy Blackmer, Iowa Soybean Association Director of Research.

The Learning Center also offered growers the opportunity to register for great giveaways provided by PrecisionAg partners. In the photo to the right, Mike Olson with Ag Leader Technology is drawing the winning name for an Ag Leader InSight Display. The winner was John Kelly of Hutsonville, Illinois. Other winners are listed here on the PrecisionAg site.

Check out our previous post on the PrecisionAg profit calculator unveiled at Classic. The Guidance & Section Control Profit Calculator is specifically designed to help growers understand their return on an investment in this technology.

Thanks again to John Deere for sponsoring our coverage of this year’s Commodity Classic.

Commodity Classic Photo Album

Precision farming has come a long way since the military allowed civilian access to the NAVSTAR GPS constellation in 1995. We’ve gone from initial accuracies of tens of meters down to a couple centimeters. And now we’ve got receivers handling multiple satellite constellations, referred to as GNSS (Global Navigation Satellite System).

Topcon Precision Agriculture’s senior VP Albert Zahalka gave a talk recently about how the future of precision ag is here today, and the journey is just beginning. Some of the key points he made:

• Receivers with GNSS technology will have fewer lost signals.
• Today’s precision ag is about three key elements: saving time, reducing costs, and environmental stewardship.
• Future: Massive user interface improvements will make operation simple without the need for a manual.
• Future: Expanded telematics will allow users to remotely monitor critical operating conditions and status of machines whether in a field 5 minutes away or across the globe. You’ll be able to manage your farm from inside your home.
• Future: Autonomous machine operation, already at work in the mining industry, will come to agriculture. Coming safety measures will allow for autonomous driverless machines to work in fields.

In the future, farmers will be increasingly reliant on accurate, dependable statistical information, which will then feed into integrated precision agriculture systems to deliver outstanding productivity and crop yields.

In the not-too-distant future, we’ll have a farmer sitting in his farmhouse, looking at his computer and saying to his wife, “Marge, we are going to do the planting today.”

Then he will press the “planting” button and his tractor (or tractors) will come out of the shed, head off to the fields and begin planting the right seed in the right location, in the right quantities for optimum growth, all with minimal human intervention.

And if there’s a problem or a machine breakdown, the farmer will be instantly alerted.

And as those crops grow and mature, we’ll have sprayers and watering equipment driving along in the farm field. It will see that one plant is not as green or thriving as well as the next, so it will apply a shot of water or nutrient as required.

That vision is still a little way into the future – but it is clearly the direction precision agriculture technology is going.

Read the entire speech.

Sara Lee is taking a unique approach to market its 100% Natural line of EarthGrain brand bread. They are promoting wheat, known as Eco-Grain, grown by precision farming growers who use variable rate fertilizer driven by satellite imagery. And they’re calling it a movement, “Helping to preserve the earth, one field at a time.”

Horizon Milling (a joint venture between Cargill and CHS) plays the supply chain role of preserving the identity of the wheat from farmer’s fields to the bakery.

You can even meet a farmer who talks about growing Eco-Grain, as well as learn how to become an Eco-Grain grower.

Anti-agriculture activists, and I include foodies who view family farmers as ‘factory farms’ should take note how Sara Lee defines organic and sustainable farming. This is taken from the EarthGrains Website…

While Eco-Grain wheat is not organically grown, the more sustainable farming methods used to grow it have some advantages over organic farming.

• Organic farming requires about twice the acreage to produce the same amount of food, resulting in the destruction of undeveloped land.
• Consumers pay a premium for organic grain, since it costs more to grow it.

Sustainable agriculture practices use less fertilizer, conserve land, help protect ground and surface water, and result in a high-yield, lower-cost crop.

Wow, a voice of reason. This is truly agriculture’s view of sustainable farming, and organic is not sustainable.

And here are location where you can buy these breads.

As with any piece of machinery, computer, etc., there’s always a bit of a learning curve. Same goes for precision farming equipment. A good dealer with good technicians can be worth their weight in gold. But good ongoing training from a manufacturer can really help speed the adoption process.

To that end, this week I asked Jessica Reis, Marketing Communications Specialist for Ag Leader Technology, about how they approach training. I’ll let her tell you the story…

“Each summer since I’ve been at Ag Leader, I’ve conducted customer interviews and testimonials. I always ask the question: ‘Are Ag Leader products easy to use?’ The typical farmer response is – ‘there’s a learning curve, but you catch on pretty quickly.’ Then I ask them about teaching someone else in their operation and the response is – ‘a couple of times around the field and they can run it on their own, no problem; or my dad picked this up in about five minutes and he doesn’t like computers!’

“Even though Ag Leader products are simple to use – especially for those who grew up with technology – Ag Leader wants to make sure growers get as much out of their precision farming investment as possible. We want to educate them on their particular product, but also the other functionality and technology that’s out there.

“We have numerous training session options:

• Hardware Training Sessions – These are in-field sessions, sponsored by the local Ag Leader dealer. Ag Leader personnel and the sponsoring dealer offer pre-season training, typically in Feb & March; then Pre-Harvest training is offered in July, Aug, Sept.  Dates correspond with the geographic area’s time in the field.
• SMS Online Training – Various SMS software features and functionality are discussed during these online sessions; great for growers who would like to attend training in the comfort of their home/office.
• SMS Basic, SMS Advanced or SMS Mobile Training – One day trainings that walk you through the software and its features.
• SMS Certified Training – This is a 3-day, in-depth training. At the end of the training there is a test – when you pass you receive a Certified Manual and Certificate for passing the class. You can earn CCA credits for attending and its ideal for crop consultants who work with clients, allowing them to be certified in handling data using SMS software. We’ve even had some more progressive end-users attend this training as well.

“So why is this important? Although I do not want it to seem like you have to have training to use an Ag Leader product (that is far from the case), I want to let your readers know its available as a resource. One of the largest benefits is the opportunity to interact with other growers and learn about how they use Ag Leader products,” she says.

To give you a better understanding of the CORS (Continuously Operating Reference Stations) Network, Bill Cran, GPS & Guidance Product Specialist at Ag Leader Technology, answered our questions about its use in precision agriculture.

1. Why should a grower consider the CORS network and technology?
• CORS is a service provided by some states, and in most cases is provided free or at a very low cost.
• CORS allows a user to have access to an RTK level correction almost anywhere in the state’s network as long as they have cellular access
• Rapidly becoming accepted at the end user level.
• Companies are adopting this new technology and producing hardware that will take advantage of it.
• Allows growers to have an RTK signal over a larger distance—to cover farms that may be spread out over 20+ miles. A traditional RTK base station would not cover this large of an area without moving the base station or using repeaters.

2. How does it work and what are the pros and cons of this technology?
• CORS is a network of base stations, strategically located throughout participating states. Position information is fed back to a central server where it is broadcast over the internet to anyone with a login.
• A user can create an account with the state and using an internet-enabled device, begin streaming the data to their RTK capable GPS receiver.
• Pro: CORS provides statewide RTK coverage.
• Pro: This service (from the state) is usually free or at a very low yearly cost. Iowa, for example, provides this service free of charge.
• Pro: More states are recognizing this technology and have plans to add a network if one is not already in place.
• Pro: In Iowa, base stations are Glonass capable, which provides better satellite coverage during times of the day when the US GPS satellites may not be enough (5 are required for an RTK fix). The rover receiver would also need to be capable of Glonass to take advantage of this.
• Con: Signal reception is dependant on cellular coverage and limited by the cellular data plan.
• Con: Since the signal is controlled by the state, there is always risk of outages that may not be fixed until the next business day. This is not very common, but it can happen.

3. How can a cell phone signal truly deliver RTK-correction accuracy? Or can I get any level of accuracy? And do I need another cell phone and use package?
• A cell phone with a data plan can use an application to configure the login information and begin streaming data.
• Most Smartphone’s are capable of doing this, but the user should check with their provider.
• Using the CORS technology, you can only stream RTK level accuracy at this point.
• Most users will have a dedicated cell phone or air card that will be used to stream data.
• In general, voice calls take priority over data, so if you are using a personal cell phone to also stream data, you run the risk of drops and disconnects when you receive a voice call.

4. Do I still need to keep my current GPS-corrected signal? What happens if the CORS signal gets dropped?
• If you are using OmniSTAR as your differential signal, you can upgrade a capable receiver to RTK level and use it with the CORS network.
• The receiver must be RTK capable in order to be used with a CORS network.
• The user should not have to keep the OmniSTAR subscription as a backup
• With the Ag Leader ParaDyme, if signal is dropped briefly, the system will continue to steer the vehicle and provide GPS until the connection is regained.
• ParaDyme also uses a “flex” technology that will drop back to the next most accurate differential signal until the CORS connection is regained. This allows the system to keep steering, without affecting accuracy. Since this transition happens gradually, the user does not see any position jumps in the field or with their steering system.
• ParaDyme will automatically try to reconnect if a signal drop is detected.

5. What does Ag Leader offer for hardware to use the CORS network and what are all the costs associated with using a CORS signal?
• Ag Leader offers the new ParaDyme roof array that uses a built-in cellular modem to connect to the CORS network and stream RTK data.
• This allows the user seamless access to the CORS signal with one piece of hardware, no additional cell phones, laptops or any other extra hardware in the cab.
• The ParaDyme user interface allows the user to configure the login information and select which of the CORS network data streams they want to use.
• The ParaDyme uses a CDMA (Code Division Multiple Access) modem that will allow the system to access any CDMA cellular tower (both Verizon and US Cellular use CDMA)
• Using the CDMA modem allows access to more cellular towers and better cellular coverage. CDMA is a digital signal, and it has been around since the early 90’s and is up to 15 times faster than analog technology
• Ag Leader offers a monthly access plan for $300/month. This provides a truly unlimited data plan with no worry of going over your monthly limit and incurring additional charges. It also allows the user to go month-to-month as their situation allows. Not everyone is probably going to use the network 365 days a year.
• Ag Leader also offers discounted 3 and 10 month plans at $750 and $1500 respectively. This gives the user more flexibility to get the work done within their timeframe.

6. How do I get started with setting up a CORS signal?
• First, contact the DOT in your state and see if they have a CORS network or are planning one. Here is an example map of Ohio.
• Second, get access to the network by creating an account. Most states with CORS networks allow you to do all this online. Check your states DOT website for more information.
• Third, configure your hardware, like ParaDyme, using the account information you get from your state DOT. An Ag Leader Dealer will be able to help with any setup questions.
• Finally, connect to the network and enjoy RTK level accuracy without being tied to the traditional base stations distance limits.
• Traditional 900 MHz base stations generally have a limit of 6 miles, line of site. A CORS network generally does not have limits on distance because there are base stations installed and covering the whole state.

When the term ‘crop consultant’ comes to mind, growers often think in terms of scouting, insects, diseases, soil fertility and testing, and perhaps input buying recommendations. But have you stopped to think about their value in helping you properly invest in tools of precision agriculture?

Retailers who sell precision ag equipment know the technology, but do they know your operation as well as a crop consultant might? Michael Vos, software sales manager for Ag Leader Technology, says that crop consultants often have an advantage of knowing agronomics, and that gives them a broader perspective of a grower’s operation.

Place seed, place fertilizer. “For example, just yesterday we were talking with a crop consultant who was answering grower questions about the placement of fertilizer and especially micronutrients. He says the first thing he reminds growers is not to forget the fundamentals—placing the seed accurately in the field,” Vos says. “He says that once growers do that, then they can look at using precision technology to band fertilizer and micronutrients and plant right over the top of it—reducing rates compared to broadcast.”

Vos says consultants that they work with often dovetail that discussion into asking, ‘Well, then how are you going to make sure you are applying fertilizer accurately?’ “That’s when they talk about the value of a controller monitor like our InSight or INTEGRA models, that not only control rates (flat rate or prescription variable rate), but it monitors the rates and records them to help improve future decision making. And, in combination with a guidance system like our ParaDyme, they can optimize seeding and fertility in a strip-till system.”

See the big picture. “Crop consultants understand the breadth and depth of the entire farming operation—from agronomics to technology to marketing. That allows them to see the weaker links in an operation, and help point growers in the best direction to improve their efficiency,” Vos says.

Not only can they help correct the inefficiencies, a good crop consultant can also help growers prioritize their precision farming investment. “Some farmers may be better off starting out with a precision ag tool for their planter. Others may get a quicker payoff by adding technology to their sprayer. Still others may want to start with a guidance system,” he says.

Other resources:

Why Hire A Crop Consultant? (Corn & Soybean Digest)

How to Choose a Crop Consultant (Citrus & Vegetable)

How to Choose Your Crop Consultant (AgProfessional)

What a Consulting Engineer Can Do For You

National Alliance of Independent Crop Consultants

American Society of Agricultural Consultants

If you’re headed to Orlando next week to catch the first-ever world-class AG CONNECT Expo, there will be plenty of opportunities to learn about the latest precision technologies from around the world, as well as ‘kick the tires’.

New products and technologies will be showcased during the January 13-15 trade show at the Orange County Convention Center in Orlando, Fla. You can also check out some of these products posted on the show’s Web site, where you can even rate the products.

Many educational sessions led by industry experts are scheduled every day. Topics range from top tech trends, top shops, trading machinery, crop marketing, robotics and more. And you can also register to attend smaller interactive educational breakout sessions on such topics as energy, technology, farm management, family business management, risk management, high yield and a plan for success workshop.

We’ll have reports from the show, so stay tuned. And if you’re into the social media tool Twitter, you can follow along with everyone who posts at #agconnect.

Post Update: Listen to a show preview with ZimmComm’s Chuck Zimmerman in his weekly podcast, the ZimmCast below:

Podcast: Play in new window | Download

Yesterday, I provided my list of the “Best of Precision Pays 2009″ for  January through June. Today’s list of stories runs from July through December. And tomorrow, look for the top product-related stories of the year.

I hope you continue to find value in the information provided. And, as always, we appreciate any and all comments from our readers.

Enjoy. And have a fun, safe and happy New Year’s Eve tonight.

July
Planter and Sprayer Controls Make Precision Farming Pay
InfoAg Speaker Promotes Fertilizer BMP Needs
Virtual Weather Technology Helps Agronomic Decisions
InfoAg Talk: Soil Management Zones Increase N Efficiency
InfoAg Talk: Understanding Nutrient Variability

August
Precision Farmers Cut Pesticide Use With Seed
Add Precision Farming Promotion To Your Chore List
Yield Monitors: Extreme Value in Precision Farming

September
Precision Farming: How To Grow Your Technology
Free Satellite Images Help Spot Field Problems
Variable Rate Precision Farming – The Next Big Thing
Precision Farming And Water Quality Efforts

October
The Power Of Harvest Data
Researchers Using GPS To Cut Erosion With Waterways
Precision Soil Sampling Made Easier
Harvest Data That Keeps On Giving
Talk Precision Farming With Your Seed Dealer
Can Precision Farming Cure World Hunger
GPS Accuracy – How Accurate Is Accurate

November
Think About Saving Seed Input Dollars In 2010

December
Precision Farming Adoption And Payback
Precision Agriculture Starts At The Soil Level
Precision Farming 2009 – What We Learned
Technology Helps Farmers Plant And Fertilize More Precisely

TeeJet Technologies has committed its corporate and financial support to the PrecisionAg Institute, the industry’s independent global forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories. The PrecisionAg Institute is managed by the CropLife Media Group of Meister Media Worldwide.

“We joined the Institute to demonstrate our commitment to precision ag and contribute to its advancement,” said Rich Gould, Vice President of TeeJet Technologies. “In an environment of steadily rising input costs, growers are under great pressure to maximize efficiency and manage costs.  We feel that TeeJet Technologies can help growers meet these challenges. Our unique, rapidly expanding line of precision ag products is designed to help growers optimize productivity and minimize waste. It’s important that growers understand and embrace precision ag technology and capitalize on the many benefits it offers,” continued Gould.

TeeJet Technologies joins members AGCO Global Technologies, Ag Leader Technology, Dickey-john, Micro-Trak Systems, Inc., OmniStar, Raven Industries, Terra, SST Software, and Trimble Navigation in the Institute. In addition to financial support, TeeJet Technologies will be providing guidance and counsel as activities and initiatives move forward in the months ahead.

“By signing on as a Precision Partner, each one of these organizations has expressed a belief in and commitment to agriculture, and the critical importance that technology provides for improving yield, efficiency, and the bottom line for the crop production channel,” says K. Elliott Nowels, Institute Director. “We are excited and honored to have each company’s leadership and support as we move forward.”

All agricultural technology enthusiasts are invited to attend the 10th Annual Nebraska Agricultural Technologies Association Conference (NEATA), January 27-28, 2010 at the Midtown Holiday Inn, Grand Island, NE.

Pre-conference programs will focus on Optimizing Pivot Irrigation Management (9:00 to 4:00) and Social Media Applications in Agriculture (1:00 – 4:00) will be offered the afternoon of January 27.

The conference opens Wednesday evening with Dr. Raj Khoslo, Precision Agriculture Specialists, Colorado State University, discussing Precision Nutrient Management on Site-specific Management Zones, followed by Bill Kranz, Irrigation Specialist, University of Nebraska-Lincoln addressing Monitoring Irrigation Water Application with Computerized Controllers.

Thursday morning opens with international guest and precision agriculture expert, Sam Tengrove, Australian farmer, sharing Adoption of Precision Agriculture by Australian Grain Growers. Additional general sessions offered include Broadband: Who Needs It?, Mapping Evapotranspiration with High Resolution and Internalized Calibration (METRIC), and Global Perspectives of Site-specific Weed Management.

Twelve concurrent sessions addressing a variety of emerging agricultural technology topics will also be offered on Thursday. The concurrent sessions in the Ambassador room will be hands-on workshops. See the conference brochure.

Up to 8 CCA credits are available for conference participants with an additional 6 CCA credits available to those who attend the Optimizing Pivot Irrigation Management pre-conference workshop.

More information is available at http://neata.org.