Precision Pays

Friday, I wrote about how Ag Leader listened to customers of their SMS Advanced software and built a Certified Training program to give participants deeper knowledge that helps their own business.

This weekend I spoke with Justin McCuiston, who helps customers of the farmer-owned cooperative Farm Service Inc., in northeast Arkansas with variable-rate fertilizer programs, yield mapping and other precision farming practices.

“We have five locations that cover about 8 counties in this rice and soybean area, where about half of our growers now use variable-rate prescriptions. In the past we used another software program, but switched to SMS Advanced which has turned out to be hands-down the best software I’ve ever dealt with in the 16 years I’ve been doing this,” McCuiston says.

“What truly makes it valuable is Ag Leader’s Certified Training program with the small class sizes and personalized training, which allows us to optimize the software capabilities to meet the services we offer to growers. We run 14 variable-rate fertilizer rigs that cover thousands of acres, and we couldn’t do that without the capabilities and batch processing features of SMS Advanced,” he says.

McCuiston says that once growers start with variable-rate fertilizer, they stick with it. “We re-pull soil samples every three years, which helps makes true believers out of them because they see soil improvements, fertilizer savings and improved profits.”

Check these links to learn more about SMS Advanced and Certified Training.

Superior precision farming software is crucial in order to help growers maximize in-field efficiencies. Ag Leader Technology not only delivers excellent SMS Basic training for growers, it now offers a three-day Certified Training course for its SMS Advanced software users who want to go beyond the one-day training.

SMS Advanced software is geared toward crop consultants, agronomists or other co-op personnel, precision ag managers, GIS mapping specialists and other service providers who provide precision farming services to growers. “We’ve been providing software and one-day general training since the late 1990s. But this past year we expanded to an in-depth three-day training course for advanced users,” says Michael Vos, SMS Sales Manager for Ag Leader.

“New and existing SMS Advanced software customers wanted an in-depth level of training, so we created a Certified Training program, which includes 15 to 22 CCA credits. We offer an excellent trainer to student ratio, as we normally have two trainers and 8 students, in our new state-of-the-art Ag Leader Academy computer lab,” he says.

The three days are tailored to exactly what the individuals want to learn. “We make lists of topics and details that are desired so users get the exact training to fit their business model. Some of the popular topics requested include: how to write equations for prescriptions, how to use aerial imagery and read it to make fertilizer use and crop scouting decisions, how to build a customer soil fertility booklet and creating soil management zones from aerial imagery and numerous years of yield data,” Vos says.

Every attendee receives a special certified manual with screen shot by screen shot steps for the software program. And within the book there are explanations why each tool is used, along with definitions and real world scenarios on how each tool is used.

“It’s definitely a complex tool, and when users see all the potential benefits of the software, they want to learn how to use it to the fullest extent,” he says.

Check out upcoming SMS Training Sessions…

We like to write weekly about how growers and how company technology makes precision agriculture pay. Part of making these tools pay almost always includes time savings—which isn’t always as black and white as input dollars saved.

Today I spoke with Hannibal, Mo., grower Mark Lehenbauer about his first decade with precision farming tools on their corn-soybean operation. Mark, who farms with his dad Ronald, has always been interested in the latest technology, and bought their first yield monitor in 2000, the year he graduated from college.

“At first, we tracked yield data, and it was a big learning curve on using it the way we should. The first efficiency we saw was yield loss due to weeds, so we switched to a two-pass application—which led to the purchase of a Hagie sprayer to cut our custom application costs.”

The biggest time saver came two years ago when they invested in auto steer. “Aside from the efficiencies we gained when spraying with Ag Leader’s DirectCommand AutoSwath boom control, we gained time savings and it reduced operator fatigue,” he says.

“Before auto steer, you would become just exhausted by mid-afternoon when spraying corn because you were focusing so intensely on the rows. With auto steer, it allows us to run an extra hour or two because all we do now is turn around, push the button and go.”

Lehenbauer says auto steer saves time during planting as well. “When you’re not exhausted at the end of the day, you can still run later and plant an extra 20 to 30 acres—which really adds up when you can shorten your planting window,” he says.

Analyzing data every winter has also turned into another time saver, too. “We use Ag Leader’s SMS software, and we look at numerous year’s data for hybrids and varieties in different tillage environments. It has truly helped us reduce tillage, saving time with more no-till. And the data has helped us realize the true value of no-till fields. Those fields have saved us time during harvest, because we can get into no-till fields quicker after a rain without leaving the ruts that often occur in our reduced tillage fields. Without ruts, we don’t have to do as much fall or spring tillage,” he says.

Lehenbauer also uses the data to write his own prescription maps, based off of university recommendations. “The data helps us find greater efficiencies on a field-by-field basis, comparing fuel usage and time spent in fields, even examining varieties than can take longer to harvest if there’s issues with green stem.

“It’s the little things we’ve done over the years that have added up to a lot of time and efficiency savings. You start figuring out acres by the hours you’ve saved and multiply that by your planting or harvest window—it really adds up to much greater efficiency,” Lehenbauer says.

You’ve read, perhaps talked to neighbors, or maybe you’ve learned first hand that many tools of precision agriculture pay for themselves—maybe in one year, maybe three. But perhaps you’re thinking you can’t swing that $5,000 or $15,000 payment right now in order to start saving input costs with this technology.

To that end, some companies are making it simple and easy to lease equipment. Yesterday I spoke with Troy Jaros with Lease Consultants, Des Moines, Ia., to learn why some growers are leasing precision technology. “Basically, some growers value this type of payment option over time because it fits with how they recoup benefits from the equipment over time. And they can make a larger investment in multiple technologies that can multiply their input cost savings.”

Jaros, who handles all leasing for Ag Leader Technology, says the leasing option has truly helped operations move forward more quickly with technology adoption. “For example, one grower was going to add precision technology to two pieces of equipment because that’s what his cash budget allowed. But once the dealer offered the leasing option in annual payments over time, he decided he could afford to equip his sprayer and anhydrous rig, too. It allowed the customer to do his entire project in one year,” he says.

Jaros says they get very positive feedback from Ag Leader customers who cite simplicity and ease of approval as key selling points. “We have a simple two-page lease form, we offer quick approval, we don’t force our own insurance on customers, we give a 6% prepayment discount instead of early prepayment penalty, customers can choose their buyout amount, and we will finance 100% without down payment.”

For growers thinking about leasing, Jaros offers these benefits to consider:
• Leasing improves your cash flow. “New equipment either saves money on current expenses or increases income. Either way a lease allows the equipment to earn its keep as payments are made.”
• It preserves your bank or primary lender credit line. “As bankers have tightened their credit door, some growers opt to save their bank for, say, land purchases and taxes—not equipment.”
• Payment plans may overcome budgetary restrictions. “Particularly in large farming corporations, a manager may have authority to obligate for operating expenses, but they may be unable to approve capital expenditures”.
• Keep equipment up to date. “Upgrade to most current equipment as needs change or technology improves.”
• It simplifies accounting. You don’t have depreciation schedules.
• “We provide 100% financing. No need to put 10% down, and the customer determines when payments start.”

If you want to explore this option for your operation, you can start by contacting your local Ag Leader dealer.

The fight for space in the tractor/sprayer/combine cab continues, especially as more and more precision farming capabilities are added to an operation.

Clutter has happened for a variety of reasons. From anxious early adopter growers buying numerous early controllers, to anxious dealers selling the latest equipment without regard to grower needs, to growers not thinking about longer term needs.

Paul Bruns, who runs a precision agriculture company called Precision Consulting Services in Canby, Minn., says cab clutter consolidation is a huge topic of conversation right now. “I’ve got a lot of customers looking into moving their planter monitor display, lightbar, variable-rate controller and more—consolidating them into one screen. This can be done, but you need to do your research to learn what monitors can and cannot do, or find a trusted, reliable dealer/consultant who knows a lot of equipment,” he says.

“With the new age of monitors, you’ll be hard pressed to find a display for less than $5000. So it pays to really think what types of applications you may want to do in the future. For example, I was recently installing a boom shutoff system for a grower, and he happened to say ‘I’d really like to consider putting clutches on the planter’ so I stopped and told him we may want to go in a different direction, especially if you may want to vary the rates down the road,” he says.

Bruns, An Ag Leader and Trimble dealer who has grown his business because he does help growers to think and plan ahead, saves money in the long run for his clients. “As in this case, it was better to spend $1,000 or $2,000 more today, than have to spend an additional $5000 down the road.” He says there’s not enough consultative selling going on among retailers to learn a grower’s long-term plans, or to help them with those decisions. “Some just sell what the grower wants today.”

Knowing the agronomic side (he also writes fertilizer prescriptions), along with his ability to service most equipment on the precision ag market—as well as sell seed for Pioneer—gives Bruns a broad perspective. “The challenge is finding the best fit for every grower, as well as advising them on what’s going to deliver ROI,” he says.

“One of the reasons I have sold many Insight monitors is because they work with all colors of equipment, and they can handle all the functions a grower needs. Ag Leader has kind of been the ISOBUS before there was ISOBUS. And now with their Integra monitor—those types of touch screen monitors offer more flexibility for future features and benefits that can be added—so you don’t have to keep changing displays,” he adds. (Click on ‘Display Comparison Chart’ under SeedCommand )

Bruns thinks we’re starting to turn the corner on getting closer to a day when the ISOBUS theory becomes a much greater reality of compliance between systems. “Deere talks about reverse compatibility with their 2600 monitor to be able to drive a red tractor that is auto pilot ready. Same thing with Trimble or Case, so they can plug in and run a John Deere AutoTrac, for example,” he says. “We’re going to start seeing more and more of this, which will also help get rid of cab clutter, and add simplicity for the grower.”

For more information:
North American ISOBUS Implementation Task Force

As I talk to many growers about their adoption of precision farming equipment and tools, I always like to find out what technology they could eliminate from their operation—if they were forced to give up something.

Well, as you can probably guess, almost everyone who has auto steer would never go back to steering again. Who can blame them. However, the other day I spoke with central Ohio grower Gary Piper, who told me, “I’d give up auto steer in favor of my planter row control.”

This Centerburg producer, who farms 5,400 acres with his two brothers, just finished his third season using Ag Leader SeedCommand on their Insight monitor that controls Tru Count clutches on their 16-row planter. Piper admits to being skeptical when he first installed the units—about the reliability of the clutches and how soon he might recover his investment. But he figured with smaller, odd-shaped fields, ‘like one 24-acre field with eight corners,’ that it would pay off eventually and help control costs.

“The first year running them, I was very impressed. I saw first hand the results since I do all the corn planting. It wasn’t just the seed savings, but it really improved harvestability not having to deal with doubled-up rows that combine like a weed patch,” Piper says.

One-year payoff. It wasn’t until last year that he kept track of exactly how much seed he saved. “After planting 2,500 acres, we saved 38 bags, or about $7,600 worth of triple-stack hybrids—enough to easily pay for it in one year. And with SmartStax hybrids running $300-$350 this coming year, you can save even more.

Another benefit he liked had to do with comfort, under weather-stressed times. “Last spring we had challenging weather, which forced us to spend three long nights running the planter. As an operator I could not have physically done that and still kept the precision I demand—which the SeedCommand gave me.”

Yield loss. The other savings not often considered is yield loss from double-planted rows. “I never realized how dramatic that can be until I helped a neighbor combine last fall, who had double planted point rows—and I watched the yield monitor drop to about one-third the normal yield.”

After hearing that, one begins to understand why Gary won’t part with his planter row control system. Just plain common sense.

If you’re interested in a precision agriculture decision-making spreadsheet tool developed by Kansas State, look under ‘Decision-Making Tools’ called KSU-GPSguidance at this link:
http://www.agmanager.info/farmmgt/machinery/default.asp

As with any piece of machinery, computer, etc., there’s always a bit of a learning curve. Same goes for precision farming equipment. A good dealer with good technicians can be worth their weight in gold. But good ongoing training from a manufacturer can really help speed the adoption process.

To that end, this week I asked Jessica Reis, Marketing Communications Specialist for Ag Leader Technology, about how they approach training. I’ll let her tell you the story…

“Each summer since I’ve been at Ag Leader, I’ve conducted customer interviews and testimonials. I always ask the question: ‘Are Ag Leader products easy to use?’ The typical farmer response is – ‘there’s a learning curve, but you catch on pretty quickly.’ Then I ask them about teaching someone else in their operation and the response is – ‘a couple of times around the field and they can run it on their own, no problem; or my dad picked this up in about five minutes and he doesn’t like computers!’

“Even though Ag Leader products are simple to use – especially for those who grew up with technology – Ag Leader wants to make sure growers get as much out of their precision farming investment as possible. We want to educate them on their particular product, but also the other functionality and technology that’s out there.

“We have numerous training session options:

• Hardware Training Sessions – These are in-field sessions, sponsored by the local Ag Leader dealer. Ag Leader personnel and the sponsoring dealer offer pre-season training, typically in Feb & March; then Pre-Harvest training is offered in July, Aug, Sept.  Dates correspond with the geographic area’s time in the field.
• SMS Online Training – Various SMS software features and functionality are discussed during these online sessions; great for growers who would like to attend training in the comfort of their home/office.
• SMS Basic, SMS Advanced or SMS Mobile Training – One day trainings that walk you through the software and its features.
• SMS Certified Training – This is a 3-day, in-depth training. At the end of the training there is a test – when you pass you receive a Certified Manual and Certificate for passing the class. You can earn CCA credits for attending and its ideal for crop consultants who work with clients, allowing them to be certified in handling data using SMS software. We’ve even had some more progressive end-users attend this training as well.

“So why is this important? Although I do not want it to seem like you have to have training to use an Ag Leader product (that is far from the case), I want to let your readers know its available as a resource. One of the largest benefits is the opportunity to interact with other growers and learn about how they use Ag Leader products,” she says.

To give you a better understanding of the CORS (Continuously Operating Reference Stations) Network, Bill Cran, GPS & Guidance Product Specialist at Ag Leader Technology, answered our questions about its use in precision agriculture.

1. Why should a grower consider the CORS network and technology?
• CORS is a service provided by some states, and in most cases is provided free or at a very low cost.
• CORS allows a user to have access to an RTK level correction almost anywhere in the state’s network as long as they have cellular access
• Rapidly becoming accepted at the end user level.
• Companies are adopting this new technology and producing hardware that will take advantage of it.
• Allows growers to have an RTK signal over a larger distance—to cover farms that may be spread out over 20+ miles. A traditional RTK base station would not cover this large of an area without moving the base station or using repeaters.

2. How does it work and what are the pros and cons of this technology?
• CORS is a network of base stations, strategically located throughout participating states. Position information is fed back to a central server where it is broadcast over the internet to anyone with a login.
• A user can create an account with the state and using an internet-enabled device, begin streaming the data to their RTK capable GPS receiver.
• Pro: CORS provides statewide RTK coverage.
• Pro: This service (from the state) is usually free or at a very low yearly cost. Iowa, for example, provides this service free of charge.
• Pro: More states are recognizing this technology and have plans to add a network if one is not already in place.
• Pro: In Iowa, base stations are Glonass capable, which provides better satellite coverage during times of the day when the US GPS satellites may not be enough (5 are required for an RTK fix). The rover receiver would also need to be capable of Glonass to take advantage of this.
• Con: Signal reception is dependant on cellular coverage and limited by the cellular data plan.
• Con: Since the signal is controlled by the state, there is always risk of outages that may not be fixed until the next business day. This is not very common, but it can happen.

3. How can a cell phone signal truly deliver RTK-correction accuracy? Or can I get any level of accuracy? And do I need another cell phone and use package?
• A cell phone with a data plan can use an application to configure the login information and begin streaming data.
• Most Smartphone’s are capable of doing this, but the user should check with their provider.
• Using the CORS technology, you can only stream RTK level accuracy at this point.
• Most users will have a dedicated cell phone or air card that will be used to stream data.
• In general, voice calls take priority over data, so if you are using a personal cell phone to also stream data, you run the risk of drops and disconnects when you receive a voice call.

4. Do I still need to keep my current GPS-corrected signal? What happens if the CORS signal gets dropped?
• If you are using OmniSTAR as your differential signal, you can upgrade a capable receiver to RTK level and use it with the CORS network.
• The receiver must be RTK capable in order to be used with a CORS network.
• The user should not have to keep the OmniSTAR subscription as a backup
• With the Ag Leader ParaDyme, if signal is dropped briefly, the system will continue to steer the vehicle and provide GPS until the connection is regained.
• ParaDyme also uses a “flex” technology that will drop back to the next most accurate differential signal until the CORS connection is regained. This allows the system to keep steering, without affecting accuracy. Since this transition happens gradually, the user does not see any position jumps in the field or with their steering system.
• ParaDyme will automatically try to reconnect if a signal drop is detected.

5. What does Ag Leader offer for hardware to use the CORS network and what are all the costs associated with using a CORS signal?
• Ag Leader offers the new ParaDyme roof array that uses a built-in cellular modem to connect to the CORS network and stream RTK data.
• This allows the user seamless access to the CORS signal with one piece of hardware, no additional cell phones, laptops or any other extra hardware in the cab.
• The ParaDyme user interface allows the user to configure the login information and select which of the CORS network data streams they want to use.
• The ParaDyme uses a CDMA (Code Division Multiple Access) modem that will allow the system to access any CDMA cellular tower (both Verizon and US Cellular use CDMA)
• Using the CDMA modem allows access to more cellular towers and better cellular coverage. CDMA is a digital signal, and it has been around since the early 90’s and is up to 15 times faster than analog technology
• Ag Leader offers a monthly access plan for $300/month. This provides a truly unlimited data plan with no worry of going over your monthly limit and incurring additional charges. It also allows the user to go month-to-month as their situation allows. Not everyone is probably going to use the network 365 days a year.
• Ag Leader also offers discounted 3 and 10 month plans at $750 and $1500 respectively. This gives the user more flexibility to get the work done within their timeframe.

6. How do I get started with setting up a CORS signal?
• First, contact the DOT in your state and see if they have a CORS network or are planning one. Here is an example map of Ohio.
• Second, get access to the network by creating an account. Most states with CORS networks allow you to do all this online. Check your states DOT website for more information.
• Third, configure your hardware, like ParaDyme, using the account information you get from your state DOT. An Ag Leader Dealer will be able to help with any setup questions.
• Finally, connect to the network and enjoy RTK level accuracy without being tied to the traditional base stations distance limits.
• Traditional 900 MHz base stations generally have a limit of 6 miles, line of site. A CORS network generally does not have limits on distance because there are base stations installed and covering the whole state.

When the term ‘crop consultant’ comes to mind, growers often think in terms of scouting, insects, diseases, soil fertility and testing, and perhaps input buying recommendations. But have you stopped to think about their value in helping you properly invest in tools of precision agriculture?

Retailers who sell precision ag equipment know the technology, but do they know your operation as well as a crop consultant might? Michael Vos, software sales manager for Ag Leader Technology, says that crop consultants often have an advantage of knowing agronomics, and that gives them a broader perspective of a grower’s operation.

Place seed, place fertilizer. “For example, just yesterday we were talking with a crop consultant who was answering grower questions about the placement of fertilizer and especially micronutrients. He says the first thing he reminds growers is not to forget the fundamentals—placing the seed accurately in the field,” Vos says. “He says that once growers do that, then they can look at using precision technology to band fertilizer and micronutrients and plant right over the top of it—reducing rates compared to broadcast.”

Vos says consultants that they work with often dovetail that discussion into asking, ‘Well, then how are you going to make sure you are applying fertilizer accurately?’ “That’s when they talk about the value of a controller monitor like our InSight or INTEGRA models, that not only control rates (flat rate or prescription variable rate), but it monitors the rates and records them to help improve future decision making. And, in combination with a guidance system like our ParaDyme, they can optimize seeding and fertility in a strip-till system.”

See the big picture. “Crop consultants understand the breadth and depth of the entire farming operation—from agronomics to technology to marketing. That allows them to see the weaker links in an operation, and help point growers in the best direction to improve their efficiency,” Vos says.

Not only can they help correct the inefficiencies, a good crop consultant can also help growers prioritize their precision farming investment. “Some farmers may be better off starting out with a precision ag tool for their planter. Others may get a quicker payoff by adding technology to their sprayer. Still others may want to start with a guidance system,” he says.

Other resources:

Why Hire A Crop Consultant? (Corn & Soybean Digest)

How to Choose a Crop Consultant (Citrus & Vegetable)

How to Choose Your Crop Consultant (AgProfessional)

What a Consulting Engineer Can Do For You

National Alliance of Independent Crop Consultants

American Society of Agricultural Consultants

In general, the past year in the world of precision agriculture has been one of consolidation among industry players. “We’ve really streamlined into 4 or 5 major players in precision ag,” says Matt Darr, Iowa State University Ag Engineer.

“Rather than a lot of companies that offer a segment of products, we’re getting down to a core set of companies offering full-service solutions—products for every type of ag operation,” he says

For example, Darr cites the recent Ag Leader and AutoFarm partnership. “And Trimble purchased numerous smaller precision ag companies to fill out their portfolio of products (like Farm Works software, NTech GreenSeeker and Tru Count).”

From a technology introduction standpoint, there haven’t been a whole lot of truly new products in 2009, according to Darr. “The largest growth segment of products has probably been in the area of CORS-compatible GPS equipment. Trimble, Topcon, AutoFarm—they all have CORS-based capabilities,” he adds.

Impact of CORS? There’s more and more grower interest. “I always tell growers that CORS isn’t going to provide a better RTK solution, as the accuracy of a single base solution is still governed by the distance to the base station, just like traditional RTK. What it does is bring coverage to every farmer in the state Iowa (and in other states that have CORS network),” Darr says.

It wasn’t but a couple years ago that it cost $50,000 for an RTK system—not even including the cost of auto-steer. Today, you can get a complete CORS auto-steer system in the tractor for $15,000 to $17,000.

Coming in 2010. Darr says we’ll continue to see expanded interest in CORS network products. “Auto-steer will continue its rapid adoption, because the efficiency, the savings and intrinsic benefits of less stress and greater productivity in the cab will drive sales.”

As the price of agricultural fertilizers begins to increase again, he sees an increased interest in nutrient management and variable-rate products. “There continues to be a need for real-time sensing of nutrients. These products—GreenSeeker (Trimble), OptRx (Ag Leader) and Crop Spec (Topcon)—are still very young in their developmental stages. These technologies have huge potential to make an impact on both the economic and environmental aspects of agriculture,” Darr says.

“The perpetual rising price of seed will continue rapid adoption of the DirectCommand AutoSwath-type products that provide pretty immediate payback on seed and chemical savings. A $300 bag of seed equals $120 per acre seed costs. An auto-steer system and planter unit control will save a minimum of 2 percent (not including possible variable-rate seeding savings), which equates to $2,400 per year over 1,000 acres,” he adds.