Precision Pays

I attended the International Federation of Agricultural Journalists (IFAJ) Congress in Canada last week. While there I got to spend a day at Canada’s Outdoor Farm Show. It was a beautiful day but we only had a few hours to wander this very large farm show.

The Raven Precision exhibit banners caught my eye so I stopped in for a visit and met Michel St-Georges a precision ag specialist. Michel describes what was on display for farmers who came to their tent. He says AutoBoom is the top thing farmers are asking about.

You can listen to my interview with Michel here: Interview with Michel St-Georges

2011 IFAJ Congress Photo Album

Raven Industries has announced a new partner, BDStar Navigation, will be the exclusive distributor in China for Raven precision ag products, including SmarTrax RTK™and Cruizer II™, and will help solidify Raven’s position as a leading international provider of precision agriculture products.

“We’re very excited to enter into this new market and the opportunities it brings for both Raven and our new partners at BDStar,” said Matt Burkhart, Vice President and General Manager for Raven Industries, Applied Technology Division. “Our continued partnerships and growth in international markets show our commitment to being a global provider of precision technologies, benefiting growers and operations throughout the world.”

A more precise application will offer growers better yields, and customers will see an immediate return on investment with their Raven precision products through reduced waste and input costs, including fuel and operator fatigue. This new product offering is available today through the BDStar distribution network.

Technology is empowering rural workers in China, thanks to China Mobile’s Nongxintong, a paid farming information service launched four years ago in conjunction with the agricultural ministry, according to a BBC report. China Mobile runs a website, 12582.com, that sends text message information to farmers about everything from market prices to agronomic techniques.

Straining to control a deafening, bucking, fuel-powered plough, Qing Zhongxing prepares a strip of land ahead of sowing next season’s harvest of rapeseed.

Throttling down at the next turn, he pauses to check his mobile phone: it is the latest news on pork prices.

On the other side of the village, in Chongqing’s Dazu County, beekeeper Long Ximing is too engrossed in his honeycombs – and avoiding being stung – to check on his phone’s shrill alert.

Nonetheless, like Mr Qing and 20 million others in rural China, he is a big fan of mobile farming.

China Mobile’s Nong Xin Tong – or farming information service – launched four years ago. The company is currently focusing on expanding its delivery in China’s west and south-west regions.

“Building the mobile network and covering most of the country’s administrative villages, we realised that there was only a network signal. In rural areas, this is not enough,” explains Liu Jing, a local manager for the service at China Mobile.

“It’s like having a highway and no cars!”

Indeed, while most farming households in China now have mobile phones, very few have internet. So their main source for information was via television – that is, if they could be bothered to watch serious programming after a day out in the fields.

So, China Mobile created Nongxintong to deliver information and news directly to the farmer via their mobiles.

Read on here…

In the December issue of the U.K. version of WIRED magazine, check out this story called “The New Agricultural Revolution.” It offers an interesting, narrative look at U.S. precision farming technology for high-tech U.K. consumer readers.

Read other agricultural pieces featured in WIRED magazine.

On his trip to India, President Barack Obama promised that the U.S. will help that country’s agriculture continue to grow with advanced farm technology, research and other related expertise.

“Together, we can strengthen agriculture,” Obama said in his address to members of both houses of the Indian Parliament. “Cooperation between Indian and American researchers and scientists sparked the Green Revolution. Today, India is a leader in using technology to empower farmers, like those I met yesterday who get free updates on market and weather conditions on their cell phones. And the United States is a leader in agricultural productivity and research. Now, as farmers and rural areas face the effects of climate change and drought, we’ll work together to spark a second, more sustainable Evergreen Revolution.”

Obama added that the United States will also help India share agricultural achievement with Africa. “And this is an indication of India’s rise —- that we can now export hard-earned expertise to countries that see India as a model for agricultural development. It’s another powerful example of how American and Indian partnership can address an urgent global challenge.”

The president met with a group of rural Indian farmers during an agricultural expo in Mumbai, which exhibited products from a number of companies to bring new technology and opportunities to villages around the nation.

Yes, PepsiCo, one of the world’s largest food and beverage companies, is working with farmers in Europe by rolling out its i-crop precision farming program.

PepsiCo announced plans to roll-out its new i-crop farming technology on a global basis. The web-based tool, which was developed by PepsiCo in conjunction with Cambridge University, United Kingdom, is a crop management system that will enable PepsiCo’s farmers around the world to monitor, manage and reduce their water use and carbon emissions, while also maximizing potential yield and quality.

Trials of i-crop are currently underway at 22 farms in the U.K., where PepsiCo yesterday announced ambitious plans to reduce carbon emissions and water usage by 50 percent across the farming of its core crops in the next five years.

The technology will be rolled-out in Europe in 2011. The company hopes to take it to India, China, Mexico and Australia by 2012.

As one of the world’s largest food and beverage businesses, with brands including Quaker, Tropicana, Gatorade, Pepsi-Cola and Frito-Lay, PepsiCo is a major investor in global farming. In 2010, the company announced 15 global goals and commitments to guide its work to protect the Earth’s natural resources through innovation and more efficient use of land, energy, water and packaging.

In the U.K., the company is the largest purchaser of British potatoes and one of the largest purchasers of British oats and apples, using 100 percent British produce in Walkers crisps, Copella English Apple juice, Quaker Oats, Oatso Simple and Scott’s porage.

Richard Evans, President of PepsiCo U.K. and Ireland said, “Farming is in the DNA of our business – we rely on fresh produce every day. Finding ways to produce more food with less environmental impact is essential to our future.” He added, “i-crop has the potential to revolutionize the way we farm, enabling our farmers to save costs and water and carbon consumption, while at the same time improving their yields. I am immensely proud of this innovation which I hope will also benefit PepsiCo farmers around the world.”

In its first Sustainable Farming Report published yesterday, PepsiCo U.K. outlined how it is working in partnership with its 350 British farmers to reach its aim of ’50 in 5′. Other initiatives announced include trials of new low-carbon fertilizers and plans to replace more than 75 percent of PepsiCo U.K.’s current potato stock with varieties that will significantly improve farmers’ yields and decrease wastage by 2015. A full copy of the report is available for download at www.pepsico.co.uk/farming.

Commenting on the PepsiCo U.K. sustainable farming report, Richard Perkins, Senior Commodities Adviser at WWF said, “The food industry is starting to recognize that in order to fully embed sustainability and biodiversity in its business practices, a large part of the focus must be on the agricultural supply chain. In this respect PepsiCo U.K. has taken a leadership role in recognizing that it is, at its heart, an agricultural business. The focus of the business on improving its key environmental impacts, such as greenhouse gas emissions – in the field and on the farm – is most welcome.”

For further information about i-crop visit: www.i-crop.com

i-crop will be rolled-out to the following markets in 2011:

Holland
France
Germany
Belgium
Spain
Portugal
Turkey

A European Space Agency (ESA) project , TalkingFields, aims to takes satellite observations of fields and provide actionable advice to farmers throughout the growing season.

The TalkingFields initiative is now showing how to combine satellite observation with satellite navigation to benefit European farmers.
Sustainable food production and food security are critical challenges. TalkingFields will help by using precision farming methods to produce crops more efficiently. For instance, by optimising farmers’ use of fertiliser and giving early warning of plant disease risks, both costs and environmental impacts can be reduced.

“There are existing services variously employing Earth observation data, satellite navigation, farm management software and crop growth models, but TalkingFields is the first to combine them all,” said ESA’s Tony Sephton.

“We’re setting up an end-to-end service that is simple to use and sufficiently cost-effective to be self-sustaining.”

How does it work? The farmer requests the service for an area defined using satnav. Satellites gather information on the land’s potential – observations over several years can reveal variations in crop growth through soil changes – as well as current crop status.

These results are combined with information from field sensors such as weather conditions and soil moisture. The farmer adds in his own knowledge, and in return receives detailed satnav instructions on where and how much fertiliser to spray, for example.

A variety of satellites can be employed, although priority will be given to free data sources such as Landsat and ESA’s forthcoming Sentinel-2 satellites, due for launch in 2012.

“Ideally, we might have weekly satellite acquisitions, but cloud cover makes that unfeasible,” explained Dr Sephton.

“Instead, we need only two to four satellite images per growing season, which are fed into a sophisticated crop growth model.

“With TalkingFields the emphasis is on service: we’re not giving raw satellite data straight to farmers. Instead, we advise them directly on actions to be taken throughout the growing season.”

Read more

To help growers in the UK adapt to changes in EU pesticide regulations, the British government is funding applied R&D on over 30 innovative projects, including precsion weed mapping.

According to a report in Science Business, one of the projects that has won funding in this first tranche of grants, entitled ‘Automating weed mapping in arable fields for precision farming’ involves four companies, Masstock Arable UK Ltd, Knight Farm Machinery Ltd, Patchwork Technology Ltd, Syngenta Crop Protection UK, working with Reading University.

The aim is to develop a global positioning system-linked computer-controlled digital camera system that can be mounted on farm machinery, such as tractors, sprayers or combine harvesters, to map and geo-reference weeds such as black-grass, which occur in patches in arable crops.  A machine vision system using digital cameras will be linked to image analysis software, to identify the weeds present and estimate their densities.

Benefits of the system include reducing the cost of weed control to the farmer, cutting herbicide use and the early detection of herbicide resistance.

Taking into account contributions from the companies that are taking part, the total value of the R&D is in excess of £25 million.  The thirty two consortia will bring together over 100 companies, research establishments and other organisations.

Technology Strategy Board Chief Executive Iain Gray said the grants are the first made under the Sustainable Agriculture and Food Innovation Platform, which aims to bring government, business and researchers together to stimulate the development of new technologies that will increase food productivity, while decreasing the environmental impact of the food and farming industries.

The Sustainable Agriculture & Food Innovation Platform will invest up to £90 million over the next five years in projects and initiatives across the agri-food sector, focusing on areas such as crop productivity, sustainable livestock production and the reduction of food chain waste and greenhouse gas emissions.

The Alabama Precision Agriculture Team is sponsoring and participating in the International Conference on Precision Agriculture to be held July 18-21, 2010 in Denver Colorado.

Team members will present on various topics including Profitability of RTK and Its Influence on Peanut Production, Adoption and Use of Precision Agriculture Technologies and Proper Implementation of Precision Agricultural Technologies for Conducting On-farm Research. In addition the Alabama Precision Agriculture Program will sponsor an exhibit at the conference featuring current projects and outreach efforts of the program.

For further information on presentations provided by team members click on the individual titles below. Visit the Alabama Precision Ag Website at www.AlabamaPrecisionAgOnline.com for current precision ag information and updates.

A Case Study for Variable-Rate Seeding of Corn and Cotton in the Tennessee Valley of Alabama

Adoption and Use of Precision Agriculture Technologies by Practitioners

Application Rate Stability When Implementing Automatic Section Control Technology on Agricultural Sprayers

Determination of Crop Injury From Aerial Application of Glyphosate Using Vegetation Indices and Geostatistics

Economic Analysis of Auto-Swath Control for Alabama Crop Production

Precision Agriculture Education: Using Social Media

Profitability of RTK and Its Influence on Peanut Production

Proper Implementation of Precision Agricultural Technologies for Conducting Field-Scale Research

Tip Flow Uniformity When Using Different Automatic Section Control Technologies During Field Operations

Variable Rate Application of Nematicides on Cotton Fields: A Promising Site-Specific Management Strategy

Registration begins June 18 for the 10th International Precision Agriculture Conference, held July 18-21 at the Hyatt Regency Tech Center in Denver, Colorado.

Precision agriculture is growing and so is the precision agricultural community across the world. The 10th International Conference on Precision Agriculture is envisaged to be the largest ever; with more than 500 attendees from all over the U.S and over 40 countries (see program details, coming soon on www.icpaonline.org).

As with previous ICPA conferences, the 10 International Conference on Precision Agriculture will provide a forum for presentations on the current state of precision agriculture research and applications. The conference will facilitate interaction among research scientists, producers, technology company representatives, equipment manufacturers, input dealers, agronomic consultants, software developers, educators, government personnel and policymakers.

Presentation main topics include:

• Sensor Application in Managing In-season Crop Variability

• Spatial Variability in Crop, Soil and Natural Resources

• Precision Nutrient Management

• Precision Conservation

• Precision Horticulture

• Remote Sensing Applications in Precision Agriculture

• Engineering Technologies and Advances

• Profitability, Sustainability and Adoption

• Emerging Issues in Precision Agriculture (Energy, Biofuels, Climate Change)

• Information Management and Traceability

• Education and Training in Precision Agriculture

• Guidance, Auto Steer, and GPS Systems

• Modeling and Geo-statistics

• Global Proliferation of Precision Agriculture and its Applications

60-inch corn

Ag Leader’s Paul Rose blogs about his trip to South Africa, where the company installed its first ParaDyme system in that country. The 5,000 acre farmer featured in the story plants 60-inch corn that, moisture permitting, averages 80 bushels per acre.

For more details, check out the story.

For US growers in nine states, Trimble launches its new VRS Now Ag service to deliver RTK sub-inch positioning via cellular communications–without the need for a local base station.

Growers in Alabama, Colorado, Florida, Iowa, Illinois, Indiana, Kentucky, Mississippi and Nebraska can access VRS Now Ag. Additionally, European growers can receive correction services in Great Britain, Ireland, Germany, Czech Republic and Estonia. As with corrections supplied by conventional Real-Time Kinematic (RTK) radio towers, Trimble VRS network corrections provide sub-inch repeatable Global Positioning System (GPS) accuracy for precision farming operations such as tillage, planting, spraying and field preparation.

The Trimble VRS solution uses proprietary software to create correction models for regions covered by the network. The VRS service can provide growers with instant access to high-accuracy RTK positioning without the need for a local base station. VRS corrections are valuable in areas with natural obstructions such as trees and hilly terrain due to the fact that corrections are obtained by a cellular modem, rather than through the line-of-sight signals provided by an RTK tower.

Trimble pioneered RTK in the early 1990s as a means of delivering high-accuracy GPS positioning. Today, there are more than 750 million acres covered by Trimble agriculture RTK base stations. The VRS Now Ag service was developed to deliver high-accuracy positioning via cellular communications and provides more than 400 million acres of sub-inch accuracy.

“We are very pleased to provide Trimble VRS Now Ag service to nine U.S. states and five European countries,” said Erik Arvesen, vice president and general manager for Trimble’s Agriculture Division. “VRS Now Ag service provides an additional high-accuracy correction option for farmers who require reliable sub-inch positioning for their crucial field operations. Trimble VRS Now is fully supported and dedicated to the success of farmer field operations.”

A 12-month subscription will cost $1,200 or $1,500, depending on whether you want GPS only or access to GNSS. For more information visit www.trimble.com/agriculture/TrimbleVRSNowAg.aspx or contact your local Trimble dealer at www.trimble.com/locator.

During the recent Galileo Appreciation Days held in Brussels, the high degree of accuracy and precision that’s possible with EGNOS, Galileo and other GNSS technologies were celebrated, as reported by the European GNSS Supervisory Authority.

“EGNOS is already a success story in the agricultural sector,” said Aguilera. “It already has 50% market share, which is expected to reach 70% by 2010. The ultimate result will be increasing yields, conservation of resources and materials, and lower costs. The benefits are there, the EGNOS signal is already being exploited by farmers, and it is available free of charge.”

The Galileo Application Days ‘High Precision’ session highlighted a number of GNSS applications already being used in the agriculture sector.

Michael Quinckhardt of Claas Agrosystems outlined how his company is exploiting advanced GNSS-based applications. “Precision farming includes automatic steering for tractors and monitoring of all our machines,” he explained. “We can help farmers to know where their machines are and what they are doing at any given moment.”

Tracking and yield analysis can also help to optimise the use of fertilisers. “One can understand that different fields across a wide area will differ in terms of various qualities and in their abilities to support crops,” said Quinckhardt, “But the fact is there is a degree of variability in terms of soil quality even within a single field.”

By recording information from harvesters about what the soil is producing from one patch to the next within a field, and matching that information with precise GNSS-based location information, farmers can pinpoint very accurately where they need to apply more fertiliser and where they can save money by applying less.

Rob Kiernan of Leica Geosystems discussed the three phases of action in agriculture: planting, crop protection and harvest. “Maximising production in agriculture is all about doing the right thing at the right time in the right place,” he said. “Systems like Galileo and EGNOS tell us about place with a high degree of accuracy throughout the production cycle, and this is revolutionising the way we work.”

For more on this story…

GM crops and precision farming benefits are being pushed back onto the national agenda in the UK, with the focus to help beat climate change, according to a report in The Guardian newspaper.

Former cabinet  minister Chris Smith, now chair of the Environment Agency, addressed farmers at the annual conference of National Farmers’ Union, saying that “climate change will create new demands on land and environmental resources–and could provide opportunities for novel crops and systems.”

Intense lobbying by food companies, the growing significance of climate change, recent international food crises and shortages and a major independent Royal Society report have all helped to give the government the authority to put GM back on the national agenda. The controversial technology was the focus of intense campaigns including destruction of GM crop trials by environmentalists in the 1990s, and last month came under renewed attack from academics and organic food campaigners at the Oxford Real Farming Conference.

Lord Smith will say: “We can already see wildlife following climate change – the mayfly is now found some 40 miles further north than before and warmer winters and wetter summers are thought to be a major factor in the rapid decline of pollinating insects with UK bee populations, in particular, falling by 10-15% over the last two years.

“The reliance on seasonal weather patterns means that farming will follow climate change too. My own personal view is that we probably need to be readier to explore GM options, coupled of course with proper environmental safeguards, in adapting to the changes that the climate will bring.”

The GM industry now involves 14 million farmers in 25 countries who are growing 134m hectares of GM crops around the world. This is a 7% increase compared with last year.

If you’re headed to Orlando next week to catch the first-ever world-class AG CONNECT Expo, there will be plenty of opportunities to learn about the latest precision technologies from around the world, as well as ‘kick the tires’.

New products and technologies will be showcased during the January 13-15 trade show at the Orange County Convention Center in Orlando, Fla. You can also check out some of these products posted on the show’s Web site, where you can even rate the products.

Many educational sessions led by industry experts are scheduled every day. Topics range from top tech trends, top shops, trading machinery, crop marketing, robotics and more. And you can also register to attend smaller interactive educational breakout sessions on such topics as energy, technology, farm management, family business management, risk management, high yield and a plan for success workshop.

We’ll have reports from the show, so stay tuned. And if you’re into the social media tool Twitter, you can follow along with everyone who posts at #agconnect.

Post Update: Listen to a show preview with ZimmComm’s Chuck Zimmerman in his weekly podcast, the ZimmCast below:

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