Precision Pays

The CropLife/Purdue Precision Agriculture survey is back after taking a year off and revealing the latest precision trends.

The survey, conducted this year by marketing consultant Dr. Linda D. Whipker and Purdue’s Dr. Bruce Erickson, was first conducted 16 years ago, when precision technologies were just entering the market. “After 16 years, the biggest change that has occurred is that many of these methods of serving the agricultural community and growing crops have become so common place that they aren’t thought of as unique any more,” they report. “However, the rapid improvements in technologies and how they’re implemented into everyday business continues to grow.”

CropLife’s Paul Schrimpf came up with 10 key trends from the latest survey, including that precision technology is becoming mainstream. “A curious “trend” expressed in the survey results was that the number of retailers offering precision agriculture “services” appears to be dropping in key categories, including georeferenced soil sampling and fieldmapping with GIS. Certainly, retailers may be outsourcing these services to other entities, or some growers might be doing some of this work on their own. But we also feel that it’s just as likely an indication that these services have become so integrated into full-service retailers that it’s becoming increasingly difficult to separate it out as an a la carte service. Precision services are packaged up into a larger, more holistic offering.”

Read more here and here.

During the hundreds of interviews I’ve conducted with farmers over the years for stories on precision farming tools, I’d have to say that every one of them has touched on the value of their local dealer. Without their set up, training and troubleshooting expertise, adoption of this technology would not be where it is today.

To that end, I spoke yesterday with Andy Boyle who is training coordinator at Ag Leader Technology. They are currently holding dealer trainings at “Ag Leader Academy” at their great facility in Ames, Iowa. “Our U.S. and International dealers truly enjoy this meeting, as it keeps them up-to-date on all of our hardware, so they are truly prepared to help educate and serve their customers,” he says.

During these trainings, dealers partake in 100-, 200- and 300-level classes on displays (INTEGRA, EDGE), on applications like DirectCommand and SeedCommand, on the auto steering capabilities of ParaDyme and OnTrac2 and much more.

“Much of our training is hands-on so dealers get the feel for how everything works, and how to troubleshoot issues that can arise,” Boyle says. “Our showroom has a fully-operational sprayer, spinner-spreader and planter so we can actually calibrate and troubleshoot equipment. And we have four tractors equipped with mechanical and hydraulic steering systems so dealers get drive time training as well.”

CUSTOMERS BENEFIT. Thanks to this intensive hands-on training, these dealers take this knowledge and conduct around 40 training sessions to benefit their customers and prospects during February, March and April in Indiana, Illinois, Iowa, Minnesota, Michigan, Nebraska, Ohio, South Dakota, Wisconsin and Canada (see the link below for current list of sessions).

“The dealers focus their customer training on all the how-to information growers need, which is also a great refresher to prepare for the upcoming spring season. They walk through set-up of all equipment to prepare for spring field work, as well as review all operations while in the field,” he adds.

Cost to growers is $25 per session, which includes a meal. To register for a training session (see the link below) call 515-232-5363, ext. 6205.

Visit these links for more information:

Customer Training Sessions
http://www.agleader.com/customer-support/training-sessions/hardware-training/

Ag Leader dealer locator http://www.agleader.com/dealer-search/

The fourth largest indoor farm show in the country is prepping for it’s 56th annual show in Des Moines, Ia., on February 1-3. It continues to break attendance records now for seven years in a row, with around 19,000 attendees spread out among six floors in the three buildings that comprise the Iowa Events Center (Hy-Vee Exhibit Hall, Wells Fargo Arena and Polk County Convention Complex). This year you’ll find around 640 companies exhibiting their products and services.

I caught up with Katie Beeler yesterday, Ag Leader’s marketing communications coordinator, to talk about their presence at the show. Aside from being a major sponsor at the three-day event, the company will conduct three educational sessions during the show.

• Tuesday, February 1 at 11:30am, Ag Leader’s Chad Huedepohl will talk about the OptRx Crop Sensor system. You’ll learn how they measure and record data as you drive through the field—providing information on crop health, while allowing you to apply prescription nitrogen rates based on plant need.

• On Wednesday, February 2 at 10:45 am, Jeff Bentley from Ag Leader will help growers understand its ParaDyme Autosteer system and CORS networks. Come learn about the most advanced guidance system, and how it has the capability of using built-in cellular signals for remote service and connection to the CORS network.

• Also Wednesday at 12:15 pm, Ag Leader’s Michael Vos will discuss the power of all the data that can be collected during a cropping season, and show how the company’s SMS software can work the data to help improve management decisions.

Click on ‘Seminars’ at the Iowa Power Farming Show website for the entire rundown.

And if new products excite you, Beeler says Ag Leader will be talking about three new precision farming tools at their booth, along with their full product line. “Come learn about our new Advanced Seed Monitoring through the SeedCommand system that improves planter performance monitoring and control through the INTEGRA display. We’ll also showcase the new GPS 2500 all-in-one antenna and GNSS Receiver that can utilize GLONASS satellites and differential correction from WAAS/EGNOS and OmniSTAR XP/HP/VBS. And we’ll have the new Mesa Rugged Notepad at the show running our SMS Mobile software so growers can check out this valuable in-field tool,” she says. Ag Leader will be in Booth #306 in the Polk County Convention Complex.

The Iowa Power Farming Show is sponsored in part by Farm Credit Services of America, Ag Leader Technology, Bayer CropScience, Stine Seed, and The Stewart-Peterson Group. The show is owned and managed by the Iowa-Nebraska Equipment Dealers Association (I-NEDA). I-NEDA represents over 400 agricultural, outdoor power and industrial equipment dealers throughout Iowa and Nebraska. For more information about the show and a list of show exhibitors, visit www.iowapowershow.com.

Visit these links for more information.
Iowa Power Farming Show http://www.iowapowershow.com/

New Advanced Seed Monitoring
http://www.agleader.com/2010/12/03/ag-leader-announces-advanced-seed-monitoring-functionality-for-integra™-display/

New GPS 2500 GNSS Receiver
http://www.agleader.com/2010/11/01/ag-leader-announces-new-gps-2500-gnss-receiver/

New Mesa Rugged Notepad
http://www.agleader.com/2010/11/01/ag-leader-offers-new-hardware-option-for-sms™-mobile/

Ag Leader dealer locator http://www.agleader.com/dealer-search/

Don’t miss the upcoming February 9-10 NeATA conference in Grand Island, Neb., as it promises a technology extravaganza, along with other valuable topics such as precision Nitrogen management, social media, building consumer trust and much more.

The Nebraska Agricultural Technologies Association (NeATA), founded in 2001 by innovative Nebraska farmers, ranchers, agribusiness representatives and the University of Nebraska Extension, has compiled another great conference.

Need a technology makeover? How about using Nitrogen more wisely? Do you want to learn how to tell your story and share your values with consumers? How about learning a better way to select crop genetics? Check out the upcoming program, and book your trip now.

For Facebook users, find NeATA here and add them as a favorite.

Educating growers on efficient use of precision agriculture technology was the idea behind a mobile classroom that is hitting the road for Hoober farm equipment dealership, according to a recent story in Lancaster Farming.

Hoober Inc., a farm equipment dealer with stores in Pennsylvania and Delaware, recently completed work on a precision ag training center that will go on the road to provide farmers with knowledge and training.

“Instead of farmers having to come to us, we’re going to the farmers,” said Scott Hoober, product support manager. “What we have done is create a mobile classroom to help farmers understand how to get the most from precision farming technology.

“The use of this technology has just exploded the past several years and it’s reached the point where training is needed to effectively operate the equipment,” Hoober said. “There’s so much this technology can do that many farmers may not fully understand the complete capabilities of their precision ag equipment.”

The climate controlled mobile education center provides a comfortable classroom setting that Hoober believes will enable farmers to feel more comfortable and confident with the technology.

“We believe this kind of essential training is going to help our customers save time because they will then be familiar with the equipment and will be able to, in many cases, make adjustments and corrections when needed themselves,” Hoober said. “That helps them be more productive, and that’s what matters most.”

Read more…

As most growers involved in precision farming technology will tell you, the value of their local retailer and its technicians is priceless when it comes to installation, upkeep and troubleshooting. Is your precision ag retailer delivering on your needs?

One such example of precision efforts and communications can be found in Iowa at HTS Precision Ag Solutions, with locations in Harlan and Ames. One look at their website proves this emphasis. From product investment strategies and installation to maintenance, repair and troubleshooting, they do it all. And you can get software training to learn how to use the tools to manage your data, or let their experts do it all for you.

HTS also believes in precision communications to customers and prospects, from monthly electronic newsletters and weekly radio shows to use of social media through Facebook and Twitter. And they have started a classified advertising section for anyone to post precision ag equipment for sale.

Check them out here.

What if you had good solid data that could be correlated and optimized for fertility, seeding rate, hybrid/variety type, and crop inputs—all by different management zones—for every field you farm?

To that end, I spoke today with John McGuire, owner and tech guru of Simplified Technology Services in Montpelier, Oh., who is helping growers in northwest Ohio figure out their fields with the help of powerful Ag Leader SMS Advanced software. McGuire works with growers on ways to optimize yield data collection, build management zones, conduct field research and help turn all that data into profitable management decisions.

“The first issue we help growers with is obtaining quality yield data with tools I developed to make yield monitor calibration easier. Once we have the data, then we sit down with growers and review each field with a LCD projector on a white board so the farmer can circle suspect areas of fields,” McGuire says.

He then takes all that information to set up management zones based on patterns they see in the fields then develop soil sampling plans from that. And as farmers obtain more data—such as Veris soil electrical conductivity, elevation data, planting data, product application data—he relies on the computing and analysis power of SMS Advanced software to layer all this data with yield and management zones.

“SMS allows us to look at many different comparisons, even point-by-point in a field, in order to look at many ‘what if’ scenarios to help figure out different approaches to try to solve problems areas of fields,” McGuire says. “And no matter what type of precision farming equipment a farmer uses, we can handle many data formats with SMS.”

Once farmers get comfortable with understanding what the software and data comparisons can do, then some will take it a step further and want to build strip trials into fields in order to make better management decisions. “We have a handful of growers who are conducting strip trials to compare hybrids and varieties, fungicides, seed treatments, nitrogen, P & K, seed populations and more. And as we add these data layers of results, the analysis tools in SMS Advanced really help growers make management decisions that save money and add profits,” he says.

“I’ve been working with SMS for almost ten years. I’m impressed with how much time Ag Leader spends polishing and continuing to tweak this already powerful software, constantly listening to users and providing superior analysis tools. It doesn’t get any better than SMS, as far as I can tell,” McGuire adds.

When not immersed in dealing with data, McGuire also works as a sales and service guy for Nester Ag Management, a precision agriculture equipment sales company.

Visit these links for more information.

SMS Advanced http://www.agleader.com/products/sms-advanced/

SMS Basic http://www.agleader.com/products/sms-basic/

Nester Ag http://www.nesterag.com/

Previous story on SMS and in-field scouting
http://precisionpays.com/2010/06/how-software-helps-in-season-scouting-and-management-zones/

Designed for dealers, crop consultants and other ag professionals, new FieldRx is a web-based precision farming engine that creates customized site-specific recommendations for any crop.

Just in time to begin soil sampling in preparation for the 2011 growing season, FieldRx is bringing crop consultants and agricultural dealers a more user-friendly program for writing custom fertilizer prescriptions. Designed by ag professionals for ag professionals, FieldRx was created to eliminate the frustrations with existing precision ag software programs while providing concise grower reports and smaller controller files.

“We’re really excited about bringing FieldRx to market because of the solutions and time-savings it’s going to bring to crop consultants and dealers,” said David Krueger of Ag Software Designs. “FieldRx will streamline the process for using VRT data and making custom recommendations to growers.

A highlight of the FieldRx engine is the ease of uploading field borders and sample points. In addition, lab results can be imported directly into FieldRx from some labs without the user having to manually obtain and upload the data.

“Our goal in developing FieldRx was to put users first by saving them time and eliminating the potential for human error that can arise from manual data input,” said Lance Ramthun of Ag Software Designs. “A lot of VRT programs currently on the market are extremely time-consuming to set up, and one wrong click while inputting data can be very costly for dealers.”

FieldRx boasts a minimal learning curve for users, who only need access to the web to get started. Furthermore, users don’t need a high-level of computer proficiency to operate the program.

“We know software and new technologies can be very intimidating to users, especially if there is a lot of potential for error,” said David Hydrick of Ag Software Designs. “People are going to be extremely satisfied with how easy FieldRx is to use.”

In addition to soil test recommendations, the FieldRx engine has the power to support many other variables for prescription writing in future releases. Other capabilities include web services that are available for other vendor’s software tools to upload data directly to FieldRx.

For more information about FieldRx, please visit www.fieldrx.com or call (888) 336-0029.

More equipment companies involved in precision agriculture are deploying remote diagnostic capabilities as part of a broader telematic system offering.

Farm Industry News offers a fascinating look at some of the current technology.

After being on the agriculture market for almost a decade, telematic systems that once were thought to be useful mostly to large farming and custom application operations with far-flung equipment fleets are beginning to offer features that smaller operations may find attractive as well.

The newest systems offer remote diagnostics of power equipment, real-time combine monitoring and on-the-go transfer of prescription application, as-applied and yield maps. GPS-based features like current location, field and transport speeds, and idling versus working time also are becoming more sophisticated.

Read the rest of the story.

Are you navigating your precision agriculture technologies and using data to their fullest extent? A new three-day program offered by University of Nebraska-Lincoln Extension, Precision Agriculture Practicum, is designed to help participants gain practical experience using their own field data in hands-on exercises. And you’ll have the opportunity to network with each other while collaborating on team projects.

Who should attend?
- Farmer operators wishing to get more return on their precision ag dollar investment.
- Crop consultants and industry agronomists who desire to provide more accurate information and better service to their customers.
- Corporate industry and government agency personnel needing to know and understand the technology being used in today’s production agriculture.
- Precision ag instructors.

The inaugural Late Season Session is scheduled for August 31 through September 2 at the UNL Ag Research & Development Center near Mead, Neb. Curriculum includes:
• Introduction to equipment used at UNL’s Agricultural
Research and Development Center and site-specific
management capacity; introduction to case study
fields
• Entry points to GPS auto-guidance, yield monitoring
progressing to yield mapping, Google Earth, aerial
imagery, county soil survey, Web Soil Survey, recordkeeping
• GPS principles
• Yield monitoring/mapping principles; data filtering
• Variable rate technology and control systems
optimizing autosteer and swath control.
• On-the-go soil sensing
• Collection of active crop canopy sensor data
• Develop N recommendations
• Aerial and satellite imagery
• Group exercises

Winter Session is scheduled for December 2010, with date and location yet to be determined.

Learn more at http://ardc.unl.edu/precisionagpracticum/

Enrollment is limited so act soon!

“Right time, right place, right rate are the key elements of precision agriculture,” said Phil Howard, Southern States manager of precision agriculture, in it’s third quarter 2010 newsletter. Precision agriculture allows farmers to make better informed management decisions and improve input allocation, thus improving efficiency, lowering production costs and increasing profits.

Over 580,000 acres are in the Southern States precision agriculture program. Howard believes that this number will continue to increase. “Precision agriculture tools will help producers maximize yields and protect the environment, and that’s good for the future of agriculture.

Another component of precision agriculture is called Variable Rate Technologies (VRT). VRT involves applicators that can automatically change their application rates in response to their relative position. VRT systems are available for applying a variety of materials including granular and liquid fertilizers, pesticides, seed and irrigation water. VRT applicators consist of a controller that adjusts the substance flow rate, a positioning system, and a map which details the preferred application rates for an individual field.

VRT controllers are comparable to those used on many sprayers, spreaders and other agricultural equipment. On conventional machines, the operator controls the application rate by selecting the desired rate from the console panel in the cab. By integrating GPS and geographic information system (GIS) databases into the system, application rate changes can be made automatically as the vehicle crosses the field.

Southern States has made a substantial investment in precision agriculture equipment, Howard said. Providing information and services to the producer through precision agriculture will maximize his potential for production and will provide the most economical return.

Southern States offers precision agriculture services in 31 locations with a goal of expanding services to all major crop production areas within the next two years. Precision agriculture services offered include geo-referencing field boundaries and site-specific soil testing, electronic site specific nutrient fertility recommendations by field and electronic variable rate nutrient application maps utilized to variably apply the site-specific fertilizer or lime recommendations

Custom variable rate nutrient fertilizer and lime application with dry and liquid applicators is also available. Southern States can also develop a recommended electronic variable rate crops seeding map to be utilized by the producer to plant crops by field location.

The economic factor driving precision agriculture is the savings realized when crop inputs are applied only when needed and where needed. But another important benefit to consider is that by utilizing such site-specific nutrient management, precision agriculture also reduces excess run-off and improves the environmental sustainability of crop production.

Almost every farmer I’ve interviewed about their precision agriculture investment over the years talks about technology complexity and the HUGE value they place on their retailer’s expertise.

To that end, I like to hear about companies and their retailers continually offering product and software training to customers. Starting next week and running all summer, dealers for Ag Leader Technology will be hosting day-long product training sessions across the Midwest.

The focus is on products involved in fall operations, everything from harvest to fall tillage. “Our summer hardware training sessions will talk about Ag Leader displays, DirectCommand setup and operations, automated steering with ParaDyme and OnTrac2, yield monitoring systems and other topics,” says Andy Boyle, Training Coordinator, Ag Leader Technology. “We’ll have opportunities for customers to ask questions and bring up issues from this past year to help optimize performance and gain tips for smoother operation.”

Currently, the company has 17 sessions scheduled, winding through Nebraska, North Dakota, South Dakota, Minnesota, Iowa, Wisconsin, Illinois and more (see link to sessions below). “Check with your local Ag Leader dealer and ask if they plan to hold a training session,” Boyle says.

“Dealers will tailor specific topics to local needs, and primarily discuss what to do before heading to the field at harvest—such as what components to check and how to calibrate and when recalibration is needed,” he adds.

Registration is $25, which includes a meal. To register call Kimberley Warnick at 515-232-5363, extension 6205.

For more information, visit
Customer training http://www.agleader.com/customer-support/training-sessions/

Product training schedule http://www.agleader.com/customer-support/training-sessions/hardware-training/

When discussion centers around all the data that fields can generate these days, crop consultants and savvy growers truly love powerful software programs. Especially when data can transfer easily between desktop and a mobile device to take to the field.

I spoke with Greg Kneubuhler the other day, who is a certified crop consultant, agronomist and owner of G&K Concepts in Harlan, Ind. Greg has been a true pioneering consultant in the NE Indiana/NW Ohio area—starting growers down the precision farming/yield gathering path back in the late 1990s. Today, his clients’ business has evolved into intensive precision management that includes precise zone management and applying the right variable-rates—all driven by on-farm research on every farm. To help accomplish such research, Greg works on numerous projects in cooperation with Joe Nester of Nester Ag, Bryan, Ohio.

“We’ve always used a zone management philosophy in fields—which started with soil types. Then we added yield and soil test data layers to begin developing variable-rate applications of nitrogen, lime, and even seed by management zones. But an accurate yield map is critical,” he says.

Kneubuhler, who has used various software over the years, now relies on SMS Advanced software from Ag Leader. Its data layering and management zone capabilities, along with its smooth data transfer between the SMS Mobile software on a handheld computer.

“I’m a daily SMS Advanced user, and I have yet to find a software that is better. If there was one, I’d be using it. I can manage all clients zones, all research trials, and easily sync data to SMS Mobile so I can use it to walk corn fields to exact locations for stalk nitrate tests or to check on potential issues that show up on aerial imagery,” he says.

These valuable information tools help Kneubuhler take all the geo-referenced data his clients collect, which he layers into his ‘sandwich.’ “As an agronomist, we use this tool to build a sandwich of every type of information we can gather—and that really helps us make very good management decisions today, and down the road.”

For more information, visit

SMS Advanced Software http://www.agleader.com/products/sms-advanced/

SMS Mobile http://www.agleader.com/products/sms-mobile/

Ag Leader Precision Point blog – “Scouting the Crop” http://www.agleader.com/2010/05/25/scouting-the-crop/

G&K Concepts http://gkconcepts.com/Contact-Us.html

Nester Ag http://www.nesterag.com/

Certified Crop Advisors https://www.certifiedcropadviser.org/

As corn continues to grow across the Midwest, areas of heavy rain in portions of states may cause more problems than just pond replanting. Loss of applied Nitrogen can cause valuable yield loss.

I spoke with Cory De Jong, Certified Crop Advisor and GIS/Agronomy Sales at Sully Cooperative Exchange in Sully, Ia. today. They tested the Ag Leader OptRx crop sensor system last year during all the heavy rains. “We strictly used the sensors on a sprayer for mapping purposes, as we weren’t set up yet to apply nitrogen. And we saw a lot of (plant health) variability in fields, covering several thousand acres that we mapped,” he says.

“Last year, sidedressing N definitely paid due to all the spring rain we had here in central Iowa. On average, growers gained at least 15 bushels an acre by sidedressing. And if they applied variable-rate, they could have gained 30 bushels,” De Jong says. “We saw 50 bushel per acre differences within fields with the OptRx. So this year we’ve got a bar ready to custom apply with OptRx to apply sidedress N. And we have a bar with OptRx that customers can rent, too.”

De Jong says there is a lot of hog and chicken manure used by customers in his territory, and they are interested in this sensor technology. “For example, one grower who has a lot of hog buildings wanted to know how much N he was getting from his manure. We used the sensors to shoot the plant leaves and saved him input dollars. And in some areas the N gets reallocated to areas of the field where N is needed most,” he adds.

He feels this sensor technology will gain more and more users, once growers see the benefits of variable-rate application. “As interest picks up, we’ll add sensors to a sprayer that will just be dedicated to sidedressing. We may be losing some N business due to manure, but we’re gaining business by helping customers apply N only where the sensors detect it is needed—as well as how much the plants need.”

For more information, visit

OptRx Crop Sensor http://www.agleader.com/products/directcommand/optrx/

Ag Leader Products http://www.agleader.com/products/

Sully Cooperative Exchange – Agronomy Dept. http://www.scecoop.com/index.cfm?show=10&mid=7

Certified Crop Advisors https://www.certifiedcropadviser.org/

We’ve written before about economic savings derived from auto steering and auto planter row shut-off off. But many growers often favor the aspects of increased productivity with less fatigue at the end of the day.

We spoke with Adam Gittins, Precision Ag Sales Manager for HTS Precision Ag Solutions in Harlan, Iowa, about the current planting season and local farmer philosophy on this subject.

“Farmers, and I’m one of them, often apply two schools of thought regarding productivity and planting season—auto steer and auto shut-off,” Gittins says. “First, adding auto steering allows growers to run later at night with less fatigue and still be every bit as accurate as planting during the day. Second, by adding auto row shut-off to the planter, guys are saving time with quicker turn time at the headlands.”

Farm more acres. Running longer hours combined with quicker turns can help growers farm more acres with the same equipment. “We’ve seen operations add farm land, and instead of buying another tractor and planter, they’ll instead buy auto steering and planter shut-off to increase productivity—and be able to farm 20 percent more ground with the same equipment,” he says.

“It so much less stress when you don’t have to stare at a marker furrow all day. And I feel I’m doing a much better planting job because I can swivel my seat part way around and watch row units and planter attachments, and can make quick adjustments as needed—instead of focusing mostly on driving. And I feel so much better physically at the end of the day,” he adds.

Becoming standard equipment. Gittins cited one extreme example from this past winter where a farmer saved money by buying an auto steer unit instead of paying for markers on a new 90-ft. planter. “Another trend we’re seeing is that guys who purchase new tractors won’t wait and add auto steer later, they put it in now.”

While good weather is really helping a lot of farmers get crops in the ground quicker this spring, any grower with auto steer and auto planter shut-off will tell you how this technology has truly helped them improve their entire planting operation.

For more information, visit
Tips for using AutoSwath http://www.agleader.com/2010/04/08/tips-for-using-autoswath/

Ag Leader Steering Products http://www.agleader.com/products/steering/

Ag Leader Products http://www.agleader.com/products/

HTS Precision Ag Solutions, Harlan, Iowa
http://www.htsag.com/

HTS on Facebook
http://www.facebook.com/pages/Harlan-IA/HTS-Precision-Ag/222272725264?ref=ts

HTS Precision Ag’s blog
http://htsag.blogspot.com/