Precision Pays

TeeJet now offer two new solutions for ISOBUS sprayer control for owners of factory-installed virtual terminals, or for operators who require a complete system including a virtual terminal.

The TeeJet ISOBUS Sprayer System uses a John Deere, CASE IH or AGCO virtual terminal.  The kit includes the IC18 ISOBUS Sprayer Electronic Control Unit (ECU), BoomPilot automatic boom section control module, a switch box and all cable and connection to operate on Deere, CASE IH or AGCO virtual terminals. The IC18 Sprayer ECU has an intuitive interface with advanced features such as multiple rate selection, section status and task control for prescription applications.  The IC18 and BoomPilot can automatically control up to 9 sprayer sections.

TeeJet Technologies also offers a sprayer control solution that includes the components noted above plus the new Matrix 570VT interface. Matrix 570VT features a bright 5.7” touch screen suitable for daylight and nighttime viewing and can be used with other ISOBUS-compatible ECUs in addition to the IC18.

“We’re fully committed to the ISOBUS standard and want to help as many growers as possible experience the benefits of it,” said Jim Shone, Business Unit Manager at TeeJet Technologies. “Most growers don’t yet own a virtual terminal and will find our Matrix 570VT ISOBUS Sprayer System an affordable way to take full advantage of the ISOBUS platform. For the operators that do have a virtual terminal, our ISOBUS components are an economical way to leverage their current investment,” Shone continued.

TeeJet Technologies was among the first to sell ISOBUS compatible products in North America. ISOBUS job computers and controls have been in the field the last two growing seasons, and product line expansion is underway.

In 2001, farm machinery manufacturers agreed to implement a common standard for communication interfaces on tractors, implements and farm management systems. The standard is called ISO 11783 and is commonly referred to as ISOBUS.

The common standard enables products from different manufacturers to communicate and eliminates the need for separate terminals, displays and controls. Once ISOBUS is fully implemented, tractors will have a single virtual terminal in the cab.

A virtual terminal is the device that allows the operator to provide input information. An Electronic Control Unit (ECU), also known as a job computer, installed on the implement is where processing and control occurs.

Certified ISOBUS virtual terminals and ECUs will communicate and function on the same communication BUS, regardless of the manufacturer.

ISOBUS benefits:

• Operators can leverage their investment on factory installed terminals instead of having several controller consoles.
• Implements with certified ISOBUS ECUs give operators the flexibility to choose the best products for their applications without concerns about compatibility.
• Standardized plugs, cables and software simplify installation and connectivity and result in true “plug and play” technology.  Operators can operate multiple implements with any tractor in their fleet.
• Data from the ECU can be easily exported and analyzed on the farm computer.

Listen to an interview with TeeJet technology specialist Jon Reinecker conducted at the National Farm Machinery Show by Agwired reporter John Davis:

Podcast: Play in new window | Download

We like to write weekly about how growers and how company technology makes precision agriculture pay. Part of making these tools pay almost always includes time savings—which isn’t always as black and white as input dollars saved.

Today I spoke with Hannibal, Mo., grower Mark Lehenbauer about his first decade with precision farming tools on their corn-soybean operation. Mark, who farms with his dad Ronald, has always been interested in the latest technology, and bought their first yield monitor in 2000, the year he graduated from college.

“At first, we tracked yield data, and it was a big learning curve on using it the way we should. The first efficiency we saw was yield loss due to weeds, so we switched to a two-pass application—which led to the purchase of a Hagie sprayer to cut our custom application costs.”

The biggest time saver came two years ago when they invested in auto steer. “Aside from the efficiencies we gained when spraying with Ag Leader’s DirectCommand AutoSwath boom control, we gained time savings and it reduced operator fatigue,” he says.

“Before auto steer, you would become just exhausted by mid-afternoon when spraying corn because you were focusing so intensely on the rows. With auto steer, it allows us to run an extra hour or two because all we do now is turn around, push the button and go.”

Lehenbauer says auto steer saves time during planting as well. “When you’re not exhausted at the end of the day, you can still run later and plant an extra 20 to 30 acres—which really adds up when you can shorten your planting window,” he says.

Analyzing data every winter has also turned into another time saver, too. “We use Ag Leader’s SMS software, and we look at numerous year’s data for hybrids and varieties in different tillage environments. It has truly helped us reduce tillage, saving time with more no-till. And the data has helped us realize the true value of no-till fields. Those fields have saved us time during harvest, because we can get into no-till fields quicker after a rain without leaving the ruts that often occur in our reduced tillage fields. Without ruts, we don’t have to do as much fall or spring tillage,” he says.

Lehenbauer also uses the data to write his own prescription maps, based off of university recommendations. “The data helps us find greater efficiencies on a field-by-field basis, comparing fuel usage and time spent in fields, even examining varieties than can take longer to harvest if there’s issues with green stem.

“It’s the little things we’ve done over the years that have added up to a lot of time and efficiency savings. You start figuring out acres by the hours you’ve saved and multiply that by your planting or harvest window—it really adds up to much greater efficiency,” Lehenbauer says.

The fight for space in the tractor/sprayer/combine cab continues, especially as more and more precision farming capabilities are added to an operation.

Clutter has happened for a variety of reasons. From anxious early adopter growers buying numerous early controllers, to anxious dealers selling the latest equipment without regard to grower needs, to growers not thinking about longer term needs.

Paul Bruns, who runs a precision agriculture company called Precision Consulting Services in Canby, Minn., says cab clutter consolidation is a huge topic of conversation right now. “I’ve got a lot of customers looking into moving their planter monitor display, lightbar, variable-rate controller and more—consolidating them into one screen. This can be done, but you need to do your research to learn what monitors can and cannot do, or find a trusted, reliable dealer/consultant who knows a lot of equipment,” he says.

“With the new age of monitors, you’ll be hard pressed to find a display for less than $5000. So it pays to really think what types of applications you may want to do in the future. For example, I was recently installing a boom shutoff system for a grower, and he happened to say ‘I’d really like to consider putting clutches on the planter’ so I stopped and told him we may want to go in a different direction, especially if you may want to vary the rates down the road,” he says.

Bruns, An Ag Leader and Trimble dealer who has grown his business because he does help growers to think and plan ahead, saves money in the long run for his clients. “As in this case, it was better to spend $1,000 or $2,000 more today, than have to spend an additional $5000 down the road.” He says there’s not enough consultative selling going on among retailers to learn a grower’s long-term plans, or to help them with those decisions. “Some just sell what the grower wants today.”

Knowing the agronomic side (he also writes fertilizer prescriptions), along with his ability to service most equipment on the precision ag market—as well as sell seed for Pioneer—gives Bruns a broad perspective. “The challenge is finding the best fit for every grower, as well as advising them on what’s going to deliver ROI,” he says.

“One of the reasons I have sold many Insight monitors is because they work with all colors of equipment, and they can handle all the functions a grower needs. Ag Leader has kind of been the ISOBUS before there was ISOBUS. And now with their Integra monitor—those types of touch screen monitors offer more flexibility for future features and benefits that can be added—so you don’t have to keep changing displays,” he adds. (Click on ‘Display Comparison Chart’ under SeedCommand )

Bruns thinks we’re starting to turn the corner on getting closer to a day when the ISOBUS theory becomes a much greater reality of compliance between systems. “Deere talks about reverse compatibility with their 2600 monitor to be able to drive a red tractor that is auto pilot ready. Same thing with Trimble or Case, so they can plug in and run a John Deere AutoTrac, for example,” he says. “We’re going to start seeing more and more of this, which will also help get rid of cab clutter, and add simplicity for the grower.”

For more information:
North American ISOBUS Implementation Task Force

As with any piece of machinery, computer, etc., there’s always a bit of a learning curve. Same goes for precision farming equipment. A good dealer with good technicians can be worth their weight in gold. But good ongoing training from a manufacturer can really help speed the adoption process.

To that end, this week I asked Jessica Reis, Marketing Communications Specialist for Ag Leader Technology, about how they approach training. I’ll let her tell you the story…

“Each summer since I’ve been at Ag Leader, I’ve conducted customer interviews and testimonials. I always ask the question: ‘Are Ag Leader products easy to use?’ The typical farmer response is – ‘there’s a learning curve, but you catch on pretty quickly.’ Then I ask them about teaching someone else in their operation and the response is – ‘a couple of times around the field and they can run it on their own, no problem; or my dad picked this up in about five minutes and he doesn’t like computers!’

“Even though Ag Leader products are simple to use – especially for those who grew up with technology – Ag Leader wants to make sure growers get as much out of their precision farming investment as possible. We want to educate them on their particular product, but also the other functionality and technology that’s out there.

“We have numerous training session options:

• Hardware Training Sessions – These are in-field sessions, sponsored by the local Ag Leader dealer. Ag Leader personnel and the sponsoring dealer offer pre-season training, typically in Feb & March; then Pre-Harvest training is offered in July, Aug, Sept.  Dates correspond with the geographic area’s time in the field.
• SMS Online Training – Various SMS software features and functionality are discussed during these online sessions; great for growers who would like to attend training in the comfort of their home/office.
• SMS Basic, SMS Advanced or SMS Mobile Training – One day trainings that walk you through the software and its features.
• SMS Certified Training – This is a 3-day, in-depth training. At the end of the training there is a test – when you pass you receive a Certified Manual and Certificate for passing the class. You can earn CCA credits for attending and its ideal for crop consultants who work with clients, allowing them to be certified in handling data using SMS software. We’ve even had some more progressive end-users attend this training as well.

“So why is this important? Although I do not want it to seem like you have to have training to use an Ag Leader product (that is far from the case), I want to let your readers know its available as a resource. One of the largest benefits is the opportunity to interact with other growers and learn about how they use Ag Leader products,” she says.

When the term ‘crop consultant’ comes to mind, growers often think in terms of scouting, insects, diseases, soil fertility and testing, and perhaps input buying recommendations. But have you stopped to think about their value in helping you properly invest in tools of precision agriculture?

Retailers who sell precision ag equipment know the technology, but do they know your operation as well as a crop consultant might? Michael Vos, software sales manager for Ag Leader Technology, says that crop consultants often have an advantage of knowing agronomics, and that gives them a broader perspective of a grower’s operation.

Place seed, place fertilizer. “For example, just yesterday we were talking with a crop consultant who was answering grower questions about the placement of fertilizer and especially micronutrients. He says the first thing he reminds growers is not to forget the fundamentals—placing the seed accurately in the field,” Vos says. “He says that once growers do that, then they can look at using precision technology to band fertilizer and micronutrients and plant right over the top of it—reducing rates compared to broadcast.”

Vos says consultants that they work with often dovetail that discussion into asking, ‘Well, then how are you going to make sure you are applying fertilizer accurately?’ “That’s when they talk about the value of a controller monitor like our InSight or INTEGRA models, that not only control rates (flat rate or prescription variable rate), but it monitors the rates and records them to help improve future decision making. And, in combination with a guidance system like our ParaDyme, they can optimize seeding and fertility in a strip-till system.”

See the big picture. “Crop consultants understand the breadth and depth of the entire farming operation—from agronomics to technology to marketing. That allows them to see the weaker links in an operation, and help point growers in the best direction to improve their efficiency,” Vos says.

Not only can they help correct the inefficiencies, a good crop consultant can also help growers prioritize their precision farming investment. “Some farmers may be better off starting out with a precision ag tool for their planter. Others may get a quicker payoff by adding technology to their sprayer. Still others may want to start with a guidance system,” he says.

Other resources:

Why Hire A Crop Consultant? (Corn & Soybean Digest)

How to Choose a Crop Consultant (Citrus & Vegetable)

How to Choose Your Crop Consultant (AgProfessional)

What a Consulting Engineer Can Do For You

National Alliance of Independent Crop Consultants

American Society of Agricultural Consultants

HAPPY NEW YEAR!

In our final installment of looking back at the top stories of 2009, here’s a list of newsworthy stories that featured new or updated products. I list the stories starting with the most current from December, working back to January of 2009. No ranking of importance is included…but feel free to post your comments about these products.

Lindsay Adds Remote Irrigation Pump Control

Trimble Adds Harvest Capabilities to Monitor

Ag Leader Welcomes Dealers To New Facility

Leica Offers Cost-Effective Lightbar Guidance

New RTK Module Receives Tower or Cell Signals

Topcon Launches On-The-Go Crop Nutrient Sensor

Six New Products From Ag Leader Technology

Raven Buys Interest in SST Software

Trimble Adds Modem To Enhance RTK Signal

Take Command of Planting With SureStop

New SMS Software From Ag Leader Technology

Deere Adds New AutoTrac Guidance Products

Trimble Expands Capabilities of FmX Display

Trimble Buys Farm Works Software

Trimble Acquires NTech and Greenseeker Technology

Deere Dealers To Offer Raven Products

Smart Nozzles Aid Precision Application

Raven Adds Planter and Sprayer Control

New GreenSeeker Precision Products To Save Fertilizer

Trimble and Tru Count Increase ROI

Technology Makes 120-Foot Planter Possible

Growers Learn More About APEX Software

RowSense Makes Sense

Yesterday, I provided my list of the “Best of Precision Pays 2009″ for  January through June. Today’s list of stories runs from July through December. And tomorrow, look for the top product-related stories of the year.

I hope you continue to find value in the information provided. And, as always, we appreciate any and all comments from our readers.

Enjoy. And have a fun, safe and happy New Year’s Eve tonight.

July
Planter and Sprayer Controls Make Precision Farming Pay
InfoAg Speaker Promotes Fertilizer BMP Needs
Virtual Weather Technology Helps Agronomic Decisions
InfoAg Talk: Soil Management Zones Increase N Efficiency
InfoAg Talk: Understanding Nutrient Variability

August
Precision Farmers Cut Pesticide Use With Seed
Add Precision Farming Promotion To Your Chore List
Yield Monitors: Extreme Value in Precision Farming

September
Precision Farming: How To Grow Your Technology
Free Satellite Images Help Spot Field Problems
Variable Rate Precision Farming – The Next Big Thing
Precision Farming And Water Quality Efforts

October
The Power Of Harvest Data
Researchers Using GPS To Cut Erosion With Waterways
Precision Soil Sampling Made Easier
Harvest Data That Keeps On Giving
Talk Precision Farming With Your Seed Dealer
Can Precision Farming Cure World Hunger
GPS Accuracy – How Accurate Is Accurate

November
Think About Saving Seed Input Dollars In 2010

December
Precision Farming Adoption And Payback
Precision Agriculture Starts At The Soil Level
Precision Farming 2009 – What We Learned
Technology Helps Farmers Plant And Fertilize More Precisely

Precision guidance, autopilot and other precision agriculture technologies can give farmers yield advantages and input savings when implemented into certain cropping systems, said a Purdue University agronomist.

“Automatic guidance gives producers precision farming capabilities throughout the growing season by allowing them to map tillage operations and crop planting, spraying and harvest, and can help tailor fertilizer and chemical applications to avoid waste,” said Tony Vyn.

The most precise form of automatic guidance, real time kinematic, or RTK, is especially helpful to guide planting in strip-till corn systems. RTK guidance can help achieve precisely parallel strip-till passes in the fall or spring. The same guidance system can ensure the corn planter is centered on the strip-tilled berms, even if the planter is wider than the strip-till unit itself, and even if the berm positions are difficult to see in spring. Planting in the center of the berms helps achieve higher yields, especially in high-residue situations like corn after corn, Vyn said.

“When we’re talking about preplant nitrogen application in the form of urea ammonium nitrate (UAN) in either no-till or strip-till systems, precision guidance allows producers to plant corn either directly on top of the fertilized bands of the soil or at a precise distance away to reduce the risk of corn or seedling injury when higher UAN rates are applied,” Vyn said. “When preplant UAN exceeds 50 pounds per acre, it is safer to plant corn at least 4 to 5 inches to the side. This is another area where automatic guidance gives an advantage because it offers precisely parallel planting abilities.”

But automatic guidance isn’t the only precision agriculture technology that can increase producer efficiency. Take, for example, yield monitors, automatic planter row shut-off and automatic sprayer boom control.

Data from yield monitors can prove a need for tiling and show how it will pay off in specific fields. Both automatic planter row shut-off and sprayer boom control prevent overlap, and thus help producers improve the bottom line by decreasing waste.

The most important aspects of the advanced guidance and other precision technologies are more than just cost alone.

“Sometimes with precision technology, the challenge is for farmers to stay sufficiently alert in the tractor or the combine,” Vyn said. “Although automatic guidance helps farmers to work longer days, and although the improved ability to monitor implement functions helps farmers make fewer mistakes, the guidance technology is no substitute for doing all field operations with sound agronomy.”

When choosing an automatic guidance system, or any other precision technologies, there are a few tips Vyn said producers should keep in mind:

* Assess the farming operation before investing in precision agriculture tools. Decide what level of precision is needed for each field operation, both within a season and from year to year, and what financial benefits the technologies will bring to a specific cropping system.

• Make sure the system purchased has upgrade capability, as new technologies continue to come into the market.
• Less expensive systems won’t save producers as much as the higher quality guidance and monitoring systems.
• Review the compatibility of the precision technologies with the current equipment and planned replacement equipment.
• Look for a dealer with experienced precision farming technicians who can assist with any questions or issues producers may have.

All agricultural technology enthusiasts are invited to attend the 10th Annual Nebraska Agricultural Technologies Association Conference (NEATA), January 27-28, 2010 at the Midtown Holiday Inn, Grand Island, NE.

Pre-conference programs will focus on Optimizing Pivot Irrigation Management (9:00 to 4:00) and Social Media Applications in Agriculture (1:00 – 4:00) will be offered the afternoon of January 27.

The conference opens Wednesday evening with Dr. Raj Khoslo, Precision Agriculture Specialists, Colorado State University, discussing Precision Nutrient Management on Site-specific Management Zones, followed by Bill Kranz, Irrigation Specialist, University of Nebraska-Lincoln addressing Monitoring Irrigation Water Application with Computerized Controllers.

Thursday morning opens with international guest and precision agriculture expert, Sam Tengrove, Australian farmer, sharing Adoption of Precision Agriculture by Australian Grain Growers. Additional general sessions offered include Broadband: Who Needs It?, Mapping Evapotranspiration with High Resolution and Internalized Calibration (METRIC), and Global Perspectives of Site-specific Weed Management.

Twelve concurrent sessions addressing a variety of emerging agricultural technology topics will also be offered on Thursday. The concurrent sessions in the Ambassador room will be hands-on workshops. See the conference brochure.

Up to 8 CCA credits are available for conference participants with an additional 6 CCA credits available to those who attend the Optimizing Pivot Irrigation Management pre-conference workshop.

More information is available at http://neata.org.

In general, the past year in the world of precision agriculture has been one of consolidation among industry players. “We’ve really streamlined into 4 or 5 major players in precision ag,” says Matt Darr, Iowa State University Ag Engineer.

“Rather than a lot of companies that offer a segment of products, we’re getting down to a core set of companies offering full-service solutions—products for every type of ag operation,” he says

For example, Darr cites the recent Ag Leader and AutoFarm partnership. “And Trimble purchased numerous smaller precision ag companies to fill out their portfolio of products (like Farm Works software, NTech GreenSeeker and Tru Count).”

From a technology introduction standpoint, there haven’t been a whole lot of truly new products in 2009, according to Darr. “The largest growth segment of products has probably been in the area of CORS-compatible GPS equipment. Trimble, Topcon, AutoFarm—they all have CORS-based capabilities,” he adds.

Impact of CORS? There’s more and more grower interest. “I always tell growers that CORS isn’t going to provide a better RTK solution, as the accuracy of a single base solution is still governed by the distance to the base station, just like traditional RTK. What it does is bring coverage to every farmer in the state Iowa (and in other states that have CORS network),” Darr says.

It wasn’t but a couple years ago that it cost $50,000 for an RTK system—not even including the cost of auto-steer. Today, you can get a complete CORS auto-steer system in the tractor for $15,000 to $17,000.

Coming in 2010. Darr says we’ll continue to see expanded interest in CORS network products. “Auto-steer will continue its rapid adoption, because the efficiency, the savings and intrinsic benefits of less stress and greater productivity in the cab will drive sales.”

As the price of agricultural fertilizers begins to increase again, he sees an increased interest in nutrient management and variable-rate products. “There continues to be a need for real-time sensing of nutrients. These products—GreenSeeker (Trimble), OptRx (Ag Leader) and Crop Spec (Topcon)—are still very young in their developmental stages. These technologies have huge potential to make an impact on both the economic and environmental aspects of agriculture,” Darr says.

“The perpetual rising price of seed will continue rapid adoption of the DirectCommand AutoSwath-type products that provide pretty immediate payback on seed and chemical savings. A $300 bag of seed equals $120 per acre seed costs. An auto-steer system and planter unit control will save a minimum of 2 percent (not including possible variable-rate seeding savings), which equates to $2,400 per year over 1,000 acres,” he adds.